TITLE : Exploring the world of corporate sponsorship
CITY : Atlanta , GA
DATE : Tuesday, April 08, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Dan McBride
Executive Director, Southease
Hispanic Scholarship Fund

After taking an early retirement from BellSouth, Dan became Executive Director for the Hispanic Scholarship Fund (HSF) Southeast Region in Sep 2002. He has been active in the Georgia Hispanic Community for many years and served on the board of the LAA for nine years, two of those as Board Chair. In his current position, Dan is responsible for HSF activities in 11 Southeastern states and Puerto Rico. His responsibilities include fund raising to provide scholarships to deserving Hispanic youth and outreach programs for students and parents to encourage more students to finish high school prepared to go to college. HSF also provides programs on the college application process, financial aid, and the transition from high school to college. Since 2002, Dan has been instrumental in raising over five million dollars in scholarship support, primarily from corporations.

Donna Narducci
Executive Director
The Atlanta Pride Committee, Inc.

As the Executive Director of the Atlanta Pride Committee, Inc. for the past 12 years, Ms. Narducci has grown the annual Atlanta Lesbian and Gay Pride Celebration to the point where it is the largest such event in the Southeast region, drawing some 350,000 attendees. Cash sponsorship totals over $300,000 and in-kind sponsorships contribute another $150,000+. The annual event grosses $28 million for the City of Atlanta. Donna has also been a presenter at regional and international conferences, has appeared in dozens of local radio, television, newspaper, and magazine interviews, and has been a keynote speaker at various lesbian and gay functions. She graduated from Florida State University with a degree in the Arts, and earned her Master`s Degree in Educational Administration from Georgia State University.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, April 08, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, April 09, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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