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TITLE
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Exploring the world of corporate sponsorship
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CITY
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Atlanta , GA
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DATE
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Tuesday, April 08, 2008
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TIME
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1:00 PM - 3:00 PM
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PRICE
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$ 55.00
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Exploring the world of corporate sponsorship
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 Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.
The session will also cover the following topics:
- An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
- Evaluating your organization's culture: is it ready for corporate sponsorship?
- Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
- Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
- Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
| | Speakers for this session:
| | Dan McBride | | Executive Director, Southease | | Hispanic Scholarship Fund | | After taking an early retirement from BellSouth, Dan became Executive Director for the Hispanic Scholarship Fund (HSF) Southeast Region in Sep 2002. He has been active in the Georgia Hispanic Community for many years and served on the board of the LAA for nine years, two of those as Board Chair. In his current position, Dan is responsible for HSF activities in 11 Southeastern states and Puerto Rico. His responsibilities include fund raising to provide scholarships to deserving Hispanic youth and outreach programs for students and parents to encourage more students to finish high school prepared to go to college. HSF also provides programs on the college application process, financial aid, and the transition from high school to college.
Since 2002, Dan has been instrumental in raising over five million dollars in scholarship support, primarily from corporations. | | | Donna Narducci | | Executive Director | | The Atlanta Pride Committee, Inc. | | As the Executive Director of the Atlanta Pride Committee, Inc. for the past 12 years, Ms. Narducci has grown the annual Atlanta Lesbian and Gay Pride Celebration to the point where it is the largest such event in the Southeast region, drawing some 350,000 attendees. Cash sponsorship totals over $300,000 and in-kind sponsorships contribute another $150,000+. The annual event grosses $28 million for the City of Atlanta. Donna has also been a presenter at regional and international conferences, has appeared in dozens of local radio, television, newspaper, and magazine interviews, and has been a keynote speaker at various lesbian and gay functions.
She graduated from Florida State University with a degree in the Arts, and earned her Master`s Degree in Educational Administration from Georgia State University. | |
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| Atlanta Fundraising Summit
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A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Atlanta Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
|  The Summit will take place at the Cobb Galleria Centre, which is situated 10 minutes from downtown Atlanta, and is easy to reach by public or private transportation. The full address is:
Cobb Galleria Centre, Room BR A
Two Galleria Parkway
Atlanta, Georgia 30339
Public Transportation
The Cobb Galleria Centre is Bus accessible. Take the # 10 CCT (Cobb County Transit) From the Art Center Train station, or the # 50 from Powers Ferry, or the # 70 from South Cobb Drive to Cumberland Parkway. The Galleria Mall and Cobb Centre are connected by the pedestrian sky-bridge.
Directions by car
If Traveling Northbound on I-75 (or coming from Atlanta Airport):
If traveling north on I-75 take Exit 258/Cumberland Boulevard. Go west on Cumberland Boulevard and proceed to Cobb Parkway/US 41. Turn right on Cobb Parkway and go 7/10ths of a mile to Galleria Drive. Turn right onto Galleria Drive and right again into the Cobb Galleria Centre parking deck.
If Traveling Southbound on I-75:
If traveling south on I-75 take Exit 258/Cumberland Boulevard. Go west on Cumberland Boulevard and proceed to Cobb Parkway/US 41. Turn right on Cobb Parkway and go 7/10ths of a mile to Galleria Drive. Turn right onto Galleria Drive and right again into the Cobb Galleria Centre parking deck.
Directions from I-285 Eastbound:
If traveling east on I-285 take Exit 19/Cobb Parkway/US 41. Turn right onto Cobb Parkway and move into the left -hand turning lane. Turn left onto Galleria Drive and right into the Cobb Galleria Centre parking deck.
Directions from I-285 Westbound:
If traveling west on I-285 take Exit 20/Cobb Parkway/US 41. Turn left onto Cobb Parkway and go under I-285. Make a left hand turn at the second traffic light onto Galleria Drive and turn right into the Cobb Galleria Centre parking deck.
Parking at the Cobb Galleria Centre
Parking is available in any of the three Cobb Centre parking garages. The Cobb Centre offers complimentary parking.
Hotel Accommodations
Most hotels near the Summit venue are within the $150-$200 per night range. The following hotels are within a two-block radius of the venue:
1. Sheraton Suites Galleria - Atlanta (770) 955-3900
2. Courtyard by Marriott: Cumberland Center (770) 952-2555
3. DoubleTree Guest Suites Galleria Atlanta (770) 980-1900
4. Renaissance Waverly Hotel (770) 953-4500
5. Embassy Suites Hotel Atlanta-Galleria (770) 955-4183
6. Wingate Inn and Suites Atlanta Galleria Center (678) 214-6000 |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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