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TITLE
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Major gifts fundraising
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CITY
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Atlanta , GA
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DATE
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Wednesday, April 09, 2008
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TIME
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10:30 AM - 12:30 PM
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PRICE
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$ 55.00
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Major gifts fundraising
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 According to recent trends, individuals make up 85 percent of the donor base for nonprofits in the United States. It is perhaps not surprising to learn that the easiest way to secure those gifts is to ask for them. However, asking for money is an art. It takes training and practice to build up the skills and the self-confidence. This seminar will explore the art and the science of face-to-face solicitation. You'll learn what not to say and do during a solicitation. You'll also learn the important questions to ask and as an added feature, you'll have an opportunity to do some role-playing for fun to learn what works and what doesn't.
Topics we will cover include:
- The essentials of developing a major gifts program
- How to use the resources of your organization to identify, cultivate, and solicit your best prospects
- Techniques of major gift cultivation and solicitation
- Preparing your team to make the most effective ask
After the seminar, you'll walk out with a plan for developing a major gifts program along with real solicitation strategies to connect with your prospects and increase your chances of success. This session is designed for intermediate to advanced fundraisers.
| | Speakers for this session:
| | Jennifer Ellison | | Chief Development Officer | | United Cerebral Palsy of Greater Birmingham | | Jennifer Ellison has nearly 12 years of experience in fundraising in non-profit and higher education. She began her career at United Cerebral Palsy of Greater Birmingham in 1996, where she worked in development and marketing and as the campaign manager for an $8 million capital campaign to bulid an inclusive child development center. In addition, Jennifer was a Director of Development at the University of Alabama at Birmingham for six years, where she honed her skills in finding, cultivating and stewarding major gifts through the use of innovative practices that led to over $5 million in contributions. She returned to UCP in May of 2007 as the organization`s Chief Development Officer. She oversees all marketing and public relations and is responsible for an annual fundraising budget of over $1.5 million. While overseeing annual/major giving, Jennifer is also currently implementing the organization`s first planned giving program. | | | Danielle Johnson Vermenton | | Financial Development Officer | | American Red Crossm Southeast Service Area | | Danielle has ten years experience in the non-profit development field. At the American Red Cross, S.E. Service Area, Danielle works with chapters establishing or enhancing major gifts programs and strengthening volunteer leadership. Danielle helped two chapters raise more than $440,000+ in first year major gifts programs. She has assisted numerous chapters refocus development programs to be donor-centered and to focus on stewardship and cultivation. Prior to joining the Service Area, Danielle was the Leadership Giving Manager at the American Red Cross in Fort Lauderdale, Florida. While there, she co-founded a young professionals society and helped convert corporate disaster-only donors to give more than $100,000 for local programs. Previously, Danielle was the Director of Development for a child abuse prevention agency. While there she established the agency’s direct mail program, oversaw a variety of special events and managed the agency name change. Danielle is a member of AFP Greater Atlanta. | |
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| Atlanta Fundraising Summit
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A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Atlanta Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
|  The Summit will take place at the Cobb Galleria Centre, which is situated 10 minutes from downtown Atlanta, and is easy to reach by public or private transportation. The full address is:
Cobb Galleria Centre, Room BR A
Two Galleria Parkway
Atlanta, Georgia 30339
Public Transportation
The Cobb Galleria Centre is Bus accessible. Take the # 10 CCT (Cobb County Transit) From the Art Center Train station, or the # 50 from Powers Ferry, or the # 70 from South Cobb Drive to Cumberland Parkway. The Galleria Mall and Cobb Centre are connected by the pedestrian sky-bridge.
Directions by car
If Traveling Northbound on I-75 (or coming from Atlanta Airport):
If traveling north on I-75 take Exit 258/Cumberland Boulevard. Go west on Cumberland Boulevard and proceed to Cobb Parkway/US 41. Turn right on Cobb Parkway and go 7/10ths of a mile to Galleria Drive. Turn right onto Galleria Drive and right again into the Cobb Galleria Centre parking deck.
If Traveling Southbound on I-75:
If traveling south on I-75 take Exit 258/Cumberland Boulevard. Go west on Cumberland Boulevard and proceed to Cobb Parkway/US 41. Turn right on Cobb Parkway and go 7/10ths of a mile to Galleria Drive. Turn right onto Galleria Drive and right again into the Cobb Galleria Centre parking deck.
Directions from I-285 Eastbound:
If traveling east on I-285 take Exit 19/Cobb Parkway/US 41. Turn right onto Cobb Parkway and move into the left -hand turning lane. Turn left onto Galleria Drive and right into the Cobb Galleria Centre parking deck.
Directions from I-285 Westbound:
If traveling west on I-285 take Exit 20/Cobb Parkway/US 41. Turn left onto Cobb Parkway and go under I-285. Make a left hand turn at the second traffic light onto Galleria Drive and turn right into the Cobb Galleria Centre parking deck.
Parking at the Cobb Galleria Centre
Parking is available in any of the three Cobb Centre parking garages. The Cobb Centre offers complimentary parking.
Hotel Accommodations
Most hotels near the Summit venue are within the $150-$200 per night range. The following hotels are within a two-block radius of the venue:
1. Sheraton Suites Galleria - Atlanta (770) 955-3900
2. Courtyard by Marriott: Cumberland Center (770) 952-2555
3. DoubleTree Guest Suites Galleria Atlanta (770) 980-1900
4. Renaissance Waverly Hotel (770) 953-4500
5. Embassy Suites Hotel Atlanta-Galleria (770) 955-4183
6. Wingate Inn and Suites Atlanta Galleria Center (678) 214-6000 |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $ per session. If you register for a full Summit pass, mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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