TITLE : Major gifts fundraising
CITY : Atlanta , GA
DATE : Wednesday, April 09, 2008
TIME : 10:30 AM - 12:30 PM
PRICE : $ 55.00
Major gifts fundraising

According to recent trends, individuals make up 85 percent of the donor base for nonprofits in the United States. It is perhaps not surprising to learn that the easiest way to secure those gifts is to ask for them. However, asking for money is an art. It takes training and practice to build up the skills and the self-confidence. This seminar will explore the art and the science of face-to-face solicitation. You'll learn what not to say and do during a solicitation. You'll also learn the important questions to ask and as an added feature, you'll have an opportunity to do some role-playing for fun to learn what works and what doesn't.

Topics we will cover include:
  •  The essentials of developing a major gifts program
  •  How to use the resources of your organization to identify, cultivate, and solicit your best prospects
  •  Techniques of major gift cultivation and solicitation
  •  Preparing your team to make the most effective ask
After the seminar, you'll walk out with a plan for developing a major gifts program along with real solicitation strategies to connect with your prospects and increase your chances of success.  This session is designed for intermediate to advanced fundraisers.
Speakers for this session:

Jennifer Ellison
Chief Development Officer
United Cerebral Palsy of Greater Birmingham

Jennifer Ellison has nearly 12 years of experience in fundraising in non-profit and higher education. She began her career at United Cerebral Palsy of Greater Birmingham in 1996, where she worked in development and marketing and as the campaign manager for an $8 million capital campaign to bulid an inclusive child development center. In addition, Jennifer was a Director of Development at the University of Alabama at Birmingham for six years, where she honed her skills in finding, cultivating and stewarding major gifts through the use of innovative practices that led to over $5 million in contributions. She returned to UCP in May of 2007 as the organization`s Chief Development Officer. She oversees all marketing and public relations and is responsible for an annual fundraising budget of over $1.5 million. While overseeing annual/major giving, Jennifer is also currently implementing the organization`s first planned giving program.

Danielle Johnson Vermenton
Financial Development Officer
American Red Crossm Southeast Service Area

Danielle has ten years experience in the non-profit development field. At the American Red Cross, S.E. Service Area, Danielle works with chapters establishing or enhancing major gifts programs and strengthening volunteer leadership. Danielle helped two chapters raise more than $440,000+ in first year major gifts programs. She has assisted numerous chapters refocus development programs to be donor-centered and to focus on stewardship and cultivation. Prior to joining the Service Area, Danielle was the Leadership Giving Manager at the American Red Cross in Fort Lauderdale, Florida. While there, she co-founded a young professionals society and helped convert corporate disaster-only donors to give more than $100,000 for local programs. Previously, Danielle was the Director of Development for a child abuse prevention agency. While there she established the agency’s direct mail program, oversaw a variety of special events and managed the agency name change. Danielle is a member of AFP Greater Atlanta.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 All levels
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 All levels
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 All levels
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 All levels
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 All levels

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 All levels
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 All levels
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 All levels

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 All levels

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Planned giving

1:30 PM - 3:00 PM

$ 55.00

 All levels
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 All levels
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 All levels
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 All levels


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