TITLE : Exploring the world of corporate sponsorship
CITY : Chicago , IL
DATE : Tuesday, April 22, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Ashley Alexander
Development Manager
ASDS (American Society for Dermatologic Surgery)

Ashley currently is responsible for securing sponsorship dollars and all fundraising activities. In the last two years she has increased corporate sponsorship by 73% and launched a new fund for the society bringing in nearly $3,000,000. Ashley has over eight years experience planning special events and building relationships. She is familiar with executing various promotional events from grass-roots and black-tie functions to exhibiting at community meetings. As a Director of Special Events, she was given the task of developing and selling new events. Her focus was on targeting resources for maximizing event growth through sales, research, goal setting and budget forecasting. She increased her event revenue by 30%. Ashley also was in charge of interviewing, managing and training interns and volunteers for special events. She holds an MBA with a specialization in Marketing and is a member of the Association of Fundraising Professionals.

Chandra Dennis
Director of Development, School of Fine & Performing Arts
Columbia College Chicago

In her current position, Chandra is responsible for stewardship of major donors, making recommendations for long term growth for new departmental resources, securing corporate sponsorship for special events including Fashion Columbia Scholarship Luncheon. Additional responsibilities include stewardship of VIP West and East Coast alumni/donors and managing the college’s endowed scholarship portfolio. Prior to joining Columbia, Chandra was the Director of Corporate and Foundation Relations for LeMoyne-Owen College in Memphis, Tennessee. During her tenure there, Chandra was responsible for a 59% increase in private and governmental funding for the College with successful grants from the Andrew Mellon Foundation, Department of Education, National Institutes of Health, City of Memphis, and the Community Foundation of Greater Memphis.

Kathleen MacArthur
President
Corporate & Individual Strategies, Inc.

Before starting her own consulting firm, Kathleen was the Executive Director of the American Medical Association Foundation, where she initiated a social marketing program in health literacy which brought in a $1.5 corporate grant. Other new programs introducing new corporate revenue were Healthy Communities, Healthy America and Excellence in Medicine. Before joining the AMA FDN, Kathleen started a corporate partnership program at the American College of Healthcare Executives as a consultant and then become the first Vice President of Corporate Partnerships. Prior to these positions, Kathleen consulted with hospitals and non profits in Chicago and Boston on corporate fundraising. She also initiated the first major donor campaign and first ever "ask" of physicians at the American Medical Association Foundation. Kathleen has an MBA in marketing from Loyola University of Chicago.

Jennifer Price
Development Director
RML Specialty Hospital

Jennifer Price has 10 years experience in fundraising and nonprofit management. As Director of Fund Development for a suburban specialty hospital, Jennifer oversees all aspects of development, including corporate sponsorship, special events, campaign management, board management, marketing and branding, and community and volunteer relations. Jennifer`s previous nonprofit experience includes working for two large, national nonprofit organizations where she successfully secured multi-year, multi-event/campaign corporate support. Jennifer has a masters degree in nonprofit management and serves on the board of directors for Penn State Alumni Association`s Chicago Chapter.

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, April 22, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Grantmaking as partnership: going beyond the dollars 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, April 23, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now
How many people do you wish to register?