TITLE : Exploring the world of corporate sponsorship
CITY : Chicago , IL
DATE : Tuesday, April 21, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 65.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization`s culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Bob Burris
CEO
Burris Sports Entertainment

Bob Burris is considered to be one of only a handful of people who have held executive level positions with franchises in the NFL, NBA, NHL, Professional Baseball, the PGA Tour and LPGA Tour. Additionally, he has worked on the non-profit side as the Executive Director of a non-profit foundation in Kansas City. Throughout his career he has negotiated and sold over $100 million in Corporate Sponsorships. In 2006 Burris launched Burris Sports Entertainment, a marketing, consulting, management firm which specializes in working with non-profit organizations in developing, designing, negotiating and evaluating their special events and program sponsorships. He specializes in not only showing non-profits how to create and sell sponsorships but also how to "coach" their sponsors to maximize the sponsorship they purchased thus making renewals easier and up selling a possibility. Burris holds a B.S. degree in Business Administration from Colorado State University.

Bliss Hansen
Project Director, Advisory Services
IEG, LLC

Bliss works primarily with sponsorship sellers to generate new sources of revenue through corporate sponsorship. Her expertise is identifying, then combining, a property’s marketable assets into sponsorship packages that are both attractive to sponsors and lucrative for the organization. During the process, she also uses IEG’s Valuation methodology to determine the fair market price of the new sponsorship packages, providing clients with price tags for their new sponsorship offerings. Bliss also develops compelling, targeted sales tools that bring IEG’s sponsorship packaging recommendations to life for prospects. Prior to joining IEG, Bliss gained extensive experience in sponsorship sales and servicing as the Tournament Services Manager of the Barclays Classic, a PGA TOUR golf tournament.

LaVerne Mathews
Chief Experience Officer
L.V. Edwards & Associates

LaVerne Edwards Mathews is President/Chief Experience Officer of L.V. Edwards & Associates, a full service event and meeting management company located in Oak Lawn Illinois.  LaVerne has worked in the hospitality industry as a corporate event planner for such companies as Illinois Bell, Ameritech, General Electric, and Humana. For over 10 years, LaVerne has been responsible for researching potential sponsors, writing sponsorship proposals/packages, negotiation and execution of sponsorship benefits for small business and non profit clients for a variety of projects and proposals. LaVerne holds a Bachelors of Science in Business Administration from Olivet Nazarene University, and a MBA with a concentration in Marketing from Keller Graduate School of Management.  

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Tuesday April 21, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday April 21, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday April 22, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

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Annual giving campaigns

9:30 AM - 10:45 AM

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

1:45 PM - 3:00 PM

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3:30 PM - 4:45 PM

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Direct mail fundraising

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