TITLE : Annual giving campaigns
CITY : Chicago , IL
DATE : Wednesday, April 22, 2009
TIME : 9:30 AM - 10:45 AM
PRICE : $ 65.00
Annual giving campaigns

Ask any fundraiser and they`ll tell you that the annual fund is the foundation for all other fundraising efforts. By developing a successful, ongoing annual program, you`ll be able to raise funds to operate your nonprofit, while building a pool of donors from which to draw potential major, planned, and capital gift donors. Get practical advice on progressive approaches to annual giving programs with this specialized session.

- Attracting new donors to your annual campaign
- Establishing recurring gifts and loyalty programs to acknowledge frequent donors
- Utilizing special events to raise annual funds
- Maximizing traditional forms of solicitation such as appeal letters and phonathons
- Using the web to jump start your annual giving program

Attendees of all skill levels will find interesting approaches to annual giving campaigns in this session

Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available funding needs to donor interests.
Speakers for this session:

Jeanette Asher
Managing Partner
Avenue 4 Advancement

Jeanette has more than two decades experience in fund development. In her current position, she recently instituted an annual fund for a growing alumni organization, resulting in a number of first time gifts of $100 or more. Prior to that, she was responsible for increasing annual fund receipts at a social services agency by more than 40% over a two-year period; generating enough revenue from individual gifts to fully fund 1/4 of the agency`s annual budget. Earlier in her career, while working for a major health care organization, Jeanette helped implement a number of annual fund initiatives, including successful employee, physician, donor, and lapsed donor campaigns. A member of AFP, Jeanette is planning to complement her real-world experience with a degree in health policy studies at the University of Michigan-Dearborn.

India Ehioba, CFRE
Director of Marketing and Development
Helping Hand Rehabilitation Center

India has 27 years experience in public relations, marketing and fundraising. Her experience includes corporate marketing, ownership of a marketing communications firm, and 10 years in the nonprofit arena developing and implementing successful marketing and fundraising programs. India has conducted a number of successful annual campaigns throughout her career and most recently at Helping Hand her strategies and efforts grew the 2008 annual campaign at Helping Hand by 35% in total dollars and increased the number of donors by 25% during an economic recession and when only 22% of Annual Campaigns saw an increase in funds raised (AFP 2009). With a commitment to excellence in the fundraising profession and upholding the highest ethical standards in fundraising and philanthropy, she obtained the CFRE (Certified Fund Raising Executive) Professional designation. India is a graduate of The Ohio State University with a Bachelor of Arts degree in Communications and Public Relations.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday April 21, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday April 21, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday April 22, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 125.00

 All levels
Special events fundraising

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Planned giving

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Direct mail fundraising

3:30 PM - 4:45 PM

$ 65.00

 Intermediate


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