TITLE : Direct mail fundraising
CITY : Chicago , IL
DATE : Wednesday, April 22, 2009
TIME : 3:30 PM - 4:45 PM
PRICE : $ 65.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Francine Friedman, CFRE
President
Francine Friedman Associates

Francine Friedman, CFRE, brings 29 years of fundraising and communications experience to her clients. President of Francine Friedman Associates, Friedman counsels universities, museums, hospitals, social service agencies, arts organizations, religious groups and private schools. Friedman has conducted many workshops on how to write effective letters. The year-end appeals that she writes for her clients consistently exceed their fundraising goals. In addition to direct mail, Friedman’s expertise includes board development; annual and capital campaigns; major gifts solicitation; writing case statements, brochures, annual reports, and newsletters; overseeing special events; strategic planning; and conducting professional searches. A former English and journalism teacher, Friedman holds a BA in English from Northeastern Illinois University. A published writer of short stories and magazine articles, her first non-fiction book received local and national first-place awards in 2008.

Mark Loux
Vice President, Client Services
Douglas Shaw & Associates

Mark brings to DSA strong direct response, strategic planning and development, analytical, offer creation and testing skills and experience through multiple channels in both not-for-profit and for-profit organizations. Throughout the years Mark has helped grow the ministry resources for more than 50 ministries. Having held roles of Senior Consultant with direct response agencies Stratmark and KMA Direct, Mark has also owned and managed his own consulting and fundraising firm. He brings experience in multi-channel marketing (mail, e-commerce and phone) and one-to-one marketing strategies. Mark is a graduate of Wheaton College where he studied business and economics.

Bob Merrigan
President and CEO
Merrigan and Company

Bob brings more than 30 years of writing/marketing experience, including nearly 20 as the President/CEO of a Kansas City copywriting/strategic messaging firm, Merrigan & Co. M&C works with a broad range of not-for-profits – military, fraternal, health related, nature, religious and other causes. The company has control packages in place for some of the nation’s leading fundraisers, both in the mail and online. Bob is also actively involved with several KC not-for profits (fundraising, volunteer, board memeber and events). A past president of Kansas City Direct Marketing Association and American Marketing Association, Bob is also a member of the Association of Fundraising Professionals. He was KCDMA’s 2005 Direct Marketer of the Year and is a frequent presenter/author on copywriting/direct marketing. He has a BA, Communication Studies, from Rockhurst University and MA (ABT) from the School of Journalism, University of Missouri – Columbia.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

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Lunch -Participants and experts registered for the next session make new contacts over lunch

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Tuesday April 21, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

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 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

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Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

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How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

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 Intermediate
Tuesday April 21, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

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Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

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Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

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Cause marketing: building profitable relationships with corporate partners

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Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

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Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

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Wednesday April 22, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

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 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

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Annual giving campaigns

9:30 AM - 10:45 AM

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

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Capital campaigns

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Planned giving

3:30 PM - 4:45 PM

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Direct mail fundraising

3:30 PM - 4:45 PM

$ 65.00

 Intermediate


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