|
|
|
|
|
|
|
|
|
TITLE
|
:
|
Direct mail fundraising
|
|
|
|
CITY
|
:
|
Chicago , IL
|
|
|
|
DATE
|
:
|
Wednesday, April 22, 2009
|
|
|
|
TIME
|
:
|
3:30 PM - 4:45 PM
|
|
|
|
PRICE
|
:
|
$ 65.00
|
|
|
|
|
|
|
|
 |
|
|
|
Direct mail fundraising
|
 Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool. On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.
Topics we will cover include:
- Mastering the what, where and how of direct mail
- Integrating direct mail with your annual campaign
- Using direct mail to grow your donor base and increase the size of average gifts
- The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program. It is intended for fundraisers of all levels.
| | Speakers for this session:
| | Francine Friedman, CFRE | | President | | Francine Friedman Associates | |
Francine Friedman, CFRE, brings 29 years of fundraising and communications experience to her clients. President of Francine Friedman Associates, Friedman counsels universities, museums, hospitals, social service agencies, arts organizations, religious groups and private schools.
Friedman has conducted many workshops on how to write effective letters. The year-end appeals that she writes for her clients consistently exceed their fundraising goals. In addition to direct mail, Friedman’s expertise includes board development; annual and capital campaigns; major gifts solicitation; writing case statements, brochures, annual reports, and newsletters; overseeing special events; strategic planning; and conducting professional searches.
A former English and journalism teacher, Friedman holds a BA in English from Northeastern Illinois University. A published writer of short stories and magazine articles, her first non-fiction book received local and national first-place awards in 2008.
| | | Mark Loux | | Vice President, Client Services | | Douglas Shaw & Associates | | Mark brings to DSA strong direct response, strategic planning and development, analytical, offer creation and testing skills and experience through multiple channels in both not-for-profit and for-profit organizations. Throughout the years Mark has helped grow the ministry resources for more than 50 ministries. Having held roles of Senior Consultant with direct response agencies Stratmark and KMA Direct, Mark has also owned and managed his own consulting and fundraising firm. He brings experience in multi-channel marketing (mail, e-commerce and phone) and one-to-one marketing strategies. Mark is a graduate of Wheaton College where he studied business and economics. | | | Bob Merrigan | | President and CEO | | Merrigan and Company | | Bob brings more than 30 years of writing/marketing experience, including nearly 20 as the President/CEO of a Kansas City copywriting/strategic messaging firm, Merrigan & Co. M&C works with a broad range of not-for-profits – military, fraternal, health related, nature, religious and other causes. The company has control packages in place for some of the nation’s leading fundraisers, both in the mail and online. Bob is also actively involved with several KC not-for profits (fundraising, volunteer, board memeber and events). A past president of Kansas City Direct Marketing Association and American Marketing Association, Bob is also a member of the Association of Fundraising Professionals. He was KCDMA’s 2005 Direct Marketer of the Year and is a frequent presenter/author on copywriting/direct marketing. He has a BA, Communication Studies, from Rockhurst University and MA (ABT) from the School of Journalism, University of Missouri – Columbia.
| |
|
| Chicago Fundraising Summit
|
A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Chicago Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
|
The Summit will be taking place at the Illinois Institute of Technology which is located just south of the Loop at:
Hermann Union Building (Hermann Hall)
HH Ballroom East
3241 South Federal Street
Chicago, Illinois 60616-3793
Public Transportation
The Summit venue is accessible from the following stations:
- CTA Red Line (Howard-95th/Dan Ryan) to Sox-35th station
- CTA Green Line (Ashland-63rd or 63rd-Cottage Grove) to 35th-Bronzeville-IIT station
- CTA Bus lines with stops on Main Campus (#29-State, #35-35th, #24-Wentworth, #4-Cottage Grove)
Driving Directions
From the North:
Dan Ryan Expressway east to 31st Street exit, continue south to 33rd Street, turn left (east).
From the South:
Dan Ryan Expressway west to 35th Street exit, continue north to 33rd Street, turn right (east).
From Lake Shore Drive:
Exit at 31st Street, go inland (west) to State Street, turn left (south).
Parking - PLEASE CONSIDER USING PUBLIC TRANSPORTATION. PARKING IS LIMITED! IF YOU DO DECIDE TO DRIVE, PLEASE ALLOW 30-45 MINUTES TO FIND PARKING IN ONE OF THE LOTS.
Metered parking (max 4 hours, 30 minutes per quarter) is available to all visitors in Lots B6 and C1 located along Federal Street north and south of 33rd Street. If you wish to park for longer than four hours, parking is available in the Visitor's Parking Lot ( Lot A2-V, A3, A4). When you park in these lots, look for a cash-only pay box in the lot. Park your car, and pay at the cash box. Place the receipt on your dashboard as proof of payment. Rate is $10 for the entire day.
THE LOTS ARE NOT DEDICATED TO THE FUNDRAISING SUMMIT AND WILL BE USED BY OTHER PATRONS. PARKING IS ON A FIRST COME FIRST SERVE BASIS IN EACH LOT.
Lot A2-V is located at 31st and State Street. Entrance is on 31st Street. (A2V: 40 spaces/A2: 96 spaces)
Lot A4-V is located at 32nd and State Street. Entrance is on State Street. (50 spaces)
Lot A3 is located at 31st Street and State Street. Entrance is on 31st Street. (LARGEST LOT - WILL BE USED FOR OVERFLOW)
Hotel Accommodations
Most hotels near the Summit venue are within the $133 - $389 per night range. The following hotels are within a four-mile radius of the hotel:
1. Hyatt Regency McCormick Place BOOK NOW 1.3 miles from venue
2. Best Western Grant Park BOOK NOW 2.4 miles from venue
3. The Blackstone, A Renaissance Hotel BOOK NOW 2.7 miles from venue
4. W Chicago City Center BOOK NOW 3.1 miles from venue
5. Hampton Inn Majestic Chicago Theatre District BOOK NOW 3.2 miles from venue |
| Sponsors
| The event sponsors include:



|
|
|
|
|
|
|
 |
|
|
|
|
|
|
One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $50.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
|
|
|
|
| | |
 |
|
|
|
|
|