TITLE : Direct mail fundraising
CITY : Washington , DC
DATE : Wednesday, May 20, 2009
TIME : 3:30 PM - 4:45 PM
PRICE : $ 65.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Moira Kavanagh Crosby
President
MKDM

Moira Kavanagh Crosby is President of MKDM, a full-service agency specializing in creative fundraising strategies for nonprofits. In nearly twenty years working with nonprofits of all sizes, she has created direct mail and communications read by tens of millions of donors. Moira began her career in Boston managing telemarketing campaigns for national advocacy and environmental organizations. Prior to founding MKDM in 1999, she served as vice president of an agency in New York, where she developed integrated direct marketing programs for a wide variety of progressive advocacy and social service organizations. Moira graduated cum laude from Tufts University with a B.A. in English. There, she served as President of Tufts Student Resources, the largest nonprofit, student-run business in the country. Moira is a past president of the Direct Marketing Fundraisers Association, and is a member of AFP, the DMAW and the Association of Direct Response Fundraising Counsel.

Roy Jones
Director of Development
Liberty University

Roy Jones oversees all development initiatives for Liberty University, with 30,000 current students with nearly 120,000 alumni nationwide. His efforts in major gifts, planned giving, gifts in kind, direct mail fundraising, internet marketing, telemarketing and publishing have contributed to nearly $20 million year in donations. His techniques include data mining, advanced response analysis, targeted personalization and aggressive cost control management. Jones is a member of the Council for Advancement and Support of Education and the Association of Fundraising Professionals. He is a Certified Fund Raising Executive (CFRE).

Keary Kinch
Principal, Sr Vice President
Adams Hussey and Associates

Keary`s direct marketing experience spans more than twenty years. She has worked with some of the largest organizations in the country. Her expertise includes building membership programs, increasing magazine circulation, and raising millions of dollars for charity clients. She has been awarded 8 MAXIs from the Direct Marketing Association of Washington. Keary is the chair of the Association of Direct Response Fundraising Executives, as well as, a board member for eight years. She is a twenty year member of the Direct Marketing Association, a member of the AFP. She was awarded Fundraiser of the Year in 2008 from Fundraising Success Magazine. Keary received her BA in Economics from the University of Texas.

 

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Tuesday May 19, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

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Fundraising in the one-person development shop: making the most of a shoestring budget

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Direct mail fundraising

3:30 PM - 4:45 PM

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