TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Washington , DC
DATE : Tuesday, May 18, 2010
TIME : 1:30 PM - 2:45 PM
PRICE : $ 60.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

Julia Cartwright
Senior Vice President, Communications
Legacy

Julie has been developing relationships with corporate partners for many years. Currently she is responsible for a campaign that partnered Legacy with the National Association of Broadcasters addressing the nation’s leading cancer killer. Previous to her work with Legacy, Julia spent 18 years with the National Center for Missing and Exploited Children (NCMEC), she was responsible for developing synergistic relationships with many corporate partners, and helped shape the nonprofit's public image to the internationally-respected organization it is today. Her focus was on cause-related communications, media relations and public affairs. She holds a BA from Randolph-Macon Woman's College and an Executive Certificate in Nonprofit Management from Georgetown University. In 2006, she was named a finalist in PR News' annual PR Professional of the Year (Nonprofit/Association) competition. She serves on NCMEC Board's Public Relations Committee and the Client Advisory Committee of the Council of Public Relations Firms.

Zoe Paglee
Mrs
KaBOOM!

Zoe has been involved in development for three years. In her current position, she is responsible for creating strategic cause marketing programs, developing relationships with senior level prospects and pitching brands to raise funds and drive awareness of KaBOOM! She drafts and negotiates partnership contracts and oversees the fulfillment of partners’ contractual benefits. Previously, as Marketing Manager at Discovery Communications, Inc., Zoe was responsible for strategic partner relationship development at Animal Planet. There, she led the creative development of ad sales programs from inception to delivery for all clients including the top 3 with combined annual billings of $15M/year. She also developed and launched the first nonprofit initiative for the network, Animal Planet ROAR. She further created on air (Animal Planet) and off air (external media) marketing programs. Before that, she worked as Account Manager at Fahey / Davidson, Inc. (agency), where she developed integrated direct mail, collateral and marketing programs for multiple B2B and consumer clients to drive sales and launch new technology. She controlled and tracked clients' cashflow/financials with quotes and billing projections, invoice and budget management and monitored job profitability. She earned BA in German and Drama from University of London, UK.

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking Break

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Tuesday May 18, 2010Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 60.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:15 PM - 4:30 PM

$ 60.00

 Advanced
Tuesday May 18, 2010Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 60.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 60.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 60.00

 Beginner
Winning proposals: a tour of three successful case studies

1:30 PM - 2:45 PM

$ 60.00

 Advanced
How to build a successful relationship with grantmakers

3:15 PM - 4:30 PM

$ 60.00

 Intermediate

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:30 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM-11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

2:45 PM - 3:15 PM

Wednesday May 19, 2010Individual Giving
Social Media

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 60.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:15 AM - 12:30 PM

$ 120.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 60.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 60.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 60.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 4:30 PM

$ 120.00

 All levels
Special events fundraising

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Capital campaigns

1:30 PM - 2:45 PM

$ 60.00

 Intermediate
Planned giving

3:15 PM - 4:30 PM

$ 60.00

 Intermediate
Finding Individual Funders: the art of successful research

3:15 PM - 4:30 PM

$ 60.00

 Beginner


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