TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Denver , CO
DATE : Wednesday, September 16, 2009
TIME : 9:00 AM - 12:30 PM
PRICE : $ 130.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Matt Buchanan
Founder
tuggl.com

Matt Buchanan is founder of tuggl.com, a web site connecting people with local businesses that are giving back to their community. Matt helps local businesses to support the nonprofit community and enhance their bottom line. In this way, tuggl hopes to transform the relationship between nonprofits and businesses and allow nonprofits to prove to businesses they can play an important role in those businesses` ability to grow. Prior to that, Matt co-founded 2 technology companies aimed at connecting businesses with consumers. Through his work, he has seen firsthand the impact technology can have for those willing to adopt it and eagerly shares his insight into the power it can have to help build and enhance relationships. Matt currently serves on the Board of Advisors for SimplyRaise.com, an innovative online fundraising tool. He also serves on the Board of Directors for the National Center for Community Collaboration.

Karl Dakin
Owner
Karl Dakin LLC

Karl is a businessman with 30 years of experience in small business operations. Karl has also sat on the board and held officer positions with a large number of non-profit organizations. At present, he is a board director and President-elect for the National Center for Community Collaboration which mentors community projects. He is also CEO of DaVinci Quest, a for profit social enterprise engaged in innovation contests to solve the top world problems. He has designed, developed and implemented a wide variety of fund raising activities for the benefit of non-profits which have included for profit/non-profit collaborations as well as use of social media. He is currently engaged through DaVinci Quest in formation of an international community using all forms of social media to discuss, analyze and solve the worlds largest problems through innovation.

Douglas Martine
Executive Vice President
Blacktie

In his current position, Douglas assists Colorado and national non-profits with event management, promotion, and fundraising. Joining in 2006 Martine transformed Blacktie into a complete solution for NPOs allowing them to reach the widest possible audience, broadening their exposure. Within first year of Martine’s leadership, online fundraising increased by 67% (an average of $500,000+ per month), unique visitor numbers rose by 50% and the site`s overall traffic climbed from an average of 3.2M to over 5M per month. Martine attributes this success to real collaboration and connections and Martine is often called a “hybrid connector” as he continuously and successfully builds bridges between for-profit and non-profit organizations, resulting in advantageous relationships for both parties. Martine`s primary task currently is opening a new Blacktie office in Washington DC in the coming months.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday September 15, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

 Advanced
How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday September 15, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:15 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday September 16, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 130.00

 All levels
Annual giving campaigns

9:30 AM - 10:45 AM

$ 65.00

 Intermediate
Introduction to Major Gifts

9:30 AM - 10:45 AM

$ 65.00

 Beginner
Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

$ 65.00

 Advanced
Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

$ 130.00

 All levels
Special events fundraising

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Capital campaigns

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Planned giving

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Direct mail fundraising

3:30 PM - 4:45 PM

$ 65.00

 Intermediate


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