TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Denver , CO
DATE : Wednesday, November 12, 2008
TIME : 9:00 AM - 12:30 PM
PRICE : $ 95.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Marc Lee
President
Affinity Resources LLC

Marc Lee, President of Affinity Resources, is both a Certified Fund Raising Executive and a Webmaster. Marc has over 20 years of experience with individual fund-raising including 9 years in fundraising consulting. He conducts detailed development audits and feasibility studies, designs effective fundraising plans and is accomplished as a facilitator in board development and strategic planning and as a trainer in asking for gifts. Marc is a specialist in the integration of Internet Communications with traditional, relationship-based fundraising. He consults on online donations, nonprofit website design, and email and Internet marketing strategy. His extensive experience includes the production of over 80 websites, the design of database driven web applications, planning and executing email Campaigns, optimizing for search engine marketing and setting up ecommerce and online donation applications. Marc has authored two ebooks: "Raise Capital Funds Using The Internet" and "Market Planned Giving Online Effectively."

 

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  • Afternoon Seminars
  • Morning Seminars

     

Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

8:00 AM - 9:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:00 PM - 1:00 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Tuesday November 11, 2008Foundation Track
Panel discussion and dialogue with Grantmakers

9:00 AM - 12:00 PM

$ 95.00

All levels
Finding Funders: the art of successful research

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Proposal writing

1:00 PM - 3:00 PM

$ 55.00

 Intermediate
How to build a successful relationship with grantmakers

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Winning proposals: a tour of four successful case studies

3:30 PM - 5:00 PM

$ 55.00

 Advanced
Tuesday November 11, 2008Corporate Track
Exploring the world of corporate sponsorship

1:00 PM - 3:00 PM

$ 55.00

 Beginner
Cause marketing: building profitable relationships with corporate partners

3:30 PM - 5:00 PM

$ 55.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:00 AM - 10:30 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:30 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday November 12, 2008Individual Track
Engaging your board

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Special events fundraising

8:00 AM - 10:00 AM

$ 55.00

 Intermediate
Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 95.00

 Intermediate
Major gifts fundraising

10:30 AM - 12:30 PM

$ 55.00

 Intermediate
Planned giving

1:30 PM - 3:00 PM

$ 55.00

 Advanced
Annual giving campaigns

1:30 PM - 3:00 PM

$ 55.00

 Intermediate
Fundraising in the one-person development shop: making the most of a shoestring budget

1:30 PM - 5:00 PM

$ 95.00

 All levels
Direct mail fundraising

3:30 PM - 5:00 PM

$ 55.00

 Intermediate
Capital campaigns

3:30 PM - 5:00 PM

$ 55.00

 Advanced


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