TITLE : Exploring the world of corporate sponsorship
CITY : Detroit , MI
DATE : Tuesday, September 09, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Jillian Blackwell
Fund-raising Consultant
Jillian Blackwell Agency

With over 15 years of sales, marketing and promotional experience, Jillian Blackwell is well known and respected for building coalitions, partnerships and strategic alliances within the faith-based, non-profit, and business community and successfully creating, promoting and producing community events while matching them with corporate sponsors. Jillian helps build brands through strategic marketing campaigns and sponsorship programs that include participation in general media promotion, on-site promotion, sampling, customer research and creative marketing ideas. Jillian has a proven track record for matching corporate sponsors with festivals, institutions and special events that provide positive and often dramatic returns for both parties. Jillian understands the importance of maintaining year-round marketing programs and one to-one contact with many of America’s national sponsorship clients and their market ing agencies to better understand their overall corporate strategy and community involvement.

Chris Tointon
CEO
Greater Midland Community Centers, Inc.

Tointon is CEO of one of Mid Michigan`s largest nonprofits with responsibilities of over $11 million in revenue through 5 facilities serving over 60% of his service territory. Tointon`s fundraising history includes helping build one of the most successful suburb YMCAs from the ground up as operations director and exceeding challenging annual campiagn goals every year for his entire tenure as executive director. In his first 5 years, his current organization has gained nearly $75,000 each year in additional corporate sponsorships through new innovative approaches.. Also, in the last 5 years, Tointon has completed $7 million in capital projects, raising 100% of the funds needed, including one $2 million gift. Tointon`s approach is relationship driven, gaining a complete understanding for the donor and making sure their expectations are exceeded throughout the capital process and beyond.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, September 09, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More

Wednesday, September 10, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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