TITLE : Direct mail fundraising
CITY : Detroit , MI
DATE : Wednesday, September 10, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Sue Ann Culp
Executive Director
Holland Hospital Foundation

Sue Ann Culp has served in professional development for over 25 years in various locales throughout the United States. Originally from Ohio, she holds degrees in piano and voice performance from the Cincinnati Conservatory and English/Creative Writing from Empire State College in New York. She began her career as promotions director for a North Carolina radio station before being recruited by a fund raising consulting firm. Since that time, she has designed and implemented campaigns for both large and small organizations as either a consultant or as the executive director. She specializes in casting and communicating visions and developing and re-energizing annual campaigns. Her 12 month approach to planning and implementing annual campaigns has garnered double and triple digit increases in the first year. She currently serves as Executive Director of the Holland Hospital Foundation in Holland Michigan.

Dana S. Hines
CFRE
Membership Consultants

Dana S. Hines, CFRE is the President and CEO of Membership Consultants, with offices in St. Louis and Chicago. Dana has more than two decades of experience in direct mail fundraising, and co-authored a book on membership marketing that is in its second edition, "Membership Development: An Action Plan for Results." Prior to forming Membership Consultants, Dana managed the membership program at the Missouri Botanical Garden, which enjoys the greatest membership base of any botanical garden in the nation. A Certified Fund Raising Professional, Dana is a member of CFRE International, American Association of Museums, and Direct Marketing Association, among many other affliations.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, September 09, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More

Wednesday, September 10, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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