Center For NonProfit Success

Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, charities and not-for-profit organisations often fail to bear in mind that sponsorship is a business deal, not a donation, and involves a set of skills quite different from other types of fundraising.

This seminar will introduce you to the world of corporate sponsorship, and help you understand what sponsors are looking for when they decide to partner you on a project. In particular, we explore how to make corporate sponsorships beneficial for both sides.

This session will also cover the following topics:

An overview of the world of corporate sponsorship: understanding why companies invest in not-for-profit organisations
Evaluating your organisation’s culture: is it ready for corporate sponsorship?
Structuring a sponsorship proposal: establishing the fit between your organisation and the sponsor
Working with sponsors: how to stimulate sponsor interest in your organisation
Closing the deal: the steps needed to get to the signed contract

You will come away with a new understanding that your organisation is not only a charitable cause, but also a valuable marketing partner.

Speakers for this session:

Nick Sireau

Executive Director

SolarAid

Dr Nicolas Sireau is Executive Director of SolarAid, a charity that helps poor communities in Africa use solar power for development. Nick has personally raised £3.5m from corporates (Barclays, Vodafone, Man Group, Solarcentury, Scottish and Southern Energy, Lloyds, etc), foundations (Global Cool, Big Lottery Fund, CityBridge, etc), high net worth individuals and governments since setting up the charity in late 2006. He started in financial journalism, working for Independent Economic Analysis (IDEA) and Bridge News (now part of Reuters). He worked for international development agency Progressio as Director of Communications and finished his PhD on Make Poverty History`s marketing. He is co-founder, chief fundraiser and Chairman of the AKU Society, a medical charity that works with the Royal Liverpool University Hospital to find a cure for AKU, a rare genetic disease affecting his two sons, for which he has raised £0.5m. Nick is non-executive Director of GenSeq, a bioinformatics company.

Location/Directions

The Summit will be taking place at Leeds Town Hall which is conveniently located in the centre of Leeds, next to Leeds Central Library and Leeds City Art Gallery and close to all forms of public transportation. The full address is:
Leeds Town Hall

The Headrow, Leeds, LS1 3AD

Public Transportation

From the train station the venue is only a 5 minute walk. Proceed into City Square

(with the Queens Hotel behind) and onto Park Row. Continue up Park Row until the first

major junction. For Leeds Town Hall turn left onto The Headrow and continue for approximately 200 metres, the venue can be found opposite on the right hand side of the road.

Directions by car

From Liverpool, Merseyside along the M6

Take the M62 and leave at junction 27 to exit onto M621 toward Leeds. At the roundabout, take the 1st exit onto A643 heading to Wetherby/A58/Harrogate/A61/York/A64. Continue on A58 then turn to continue on A58(M) . Take the exit toward Burley/Kirkstall, Slight left at A58/West St and continue to follow A58. Continue on Westgate, make a left turn at Oxford Pl then a right turn at Great George St. Follow 115 feet until you see the Leeds Town Hall

From Newcastle upon Tyne

Take the A167(M) and continue on A1(M). Leave at junction 45 to take the A64 exit to York/Leeds (North). At the roundabout, take the 5th exit onto A64 heading to Leeds. At the next roundabout, take the 1st exit onto A6120/Ring Road Bramley. At Seacroft, take the 3rd exit onto A64/Barwick Rd and continue to follow A64. Continue on A58(M) then take the exit toward Leeds/Halifax/Bradford/Huddersfield/M621/M1/M62/A58/A647/A62. Merge onto A58/Park Ln and continue to follow Park Ln. Continue on Westgate, make a left turn at Oxford Pl then a right turn at Great George St. Follow 115 feet until you see the Leeds Town Hall

From Birmingham

Take the M6 and leave at junction 4a to stay on M6. Take the exit onto M42 toward M1/Tamworth and leave at junction 9 to stay on M42 and continue on A42. Take the exit on the right onto M1 toward Nottingham (N) then make a slight right at M621 and leave at junction 3, exit to A653/Dewsbury Rd and continue to follow A653. Continue on Neville St then make a slight left at Bishopgate St. Then a slight left at Wellington St and a slight right at Quebec St. Turn right at E Parade then turn left at The Headrow, Turn right at Park Square E and continue on Oxford Pl then a right turn at Great George St. Follow 115 feet until you see the Leeds Town Hall

From Grimsby

Take the A16/Peaks Pkwy and take the 1st exit onto A180/Westgate and continue to follow A180 then follow M180. Continue to the roundabout, take the 3rd exit onto the M18 ramp and leave at junction 7 to exit onto M62 toward A1/Leeds. Then leave at junction 29 to exit to M621 continue through the roundabout to stay on M621. Leave at junction 3 to exit toward Holbeck and merge onto A653/Dewsbury Rd. Continue on Neville St then make a slight left at Bishopgate St. Then a slight left at Wellington St and a slight right at Quebec St. Turn right at E Parade then turn left at The Headrow, Turn right at Park Square E and continue on Oxford Pl then a right turn at Great George St. Follow 115 feet until you see the Leeds Town Hall

Parking for the Leeds Town Hall

The nearest car park to the Town Hall is the 24 hour secure car park in The Light accessible via Great George Street. We advise patrons traveling by car to leave as much time as possible for parking.

Hotel Accommodations

Most hotels near the Summit venue are within the £55.00 - £93.00 per night range. The following hotels are within the City Centre of Leeds.

1. Quebecs, The Leeds Boutique Hotel BOOK NOW

2. Jurys Inn Leeds BOOK NOW

3. Park Plaza Leeds BOOK NOW

4. Ramada Leeds North BOOK NOW

5. The Queens Hotel a Q Hotel BOOK NOW

Register Now

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Tuesday, September 23, 2008