TITLE : Exploring the world of corporate sponsorship
CITY : New York , NY
DATE : Tuesday, July 01, 2008
TIME : 1:00 PM - 3:00 PM
PRICE : $ 55.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Diane Nixa
Managing Director, Development & Special Events
New York City Ballet

Prior to joining New York City Ballet in October 2007, Diane was Vice President of Development with Friends of the High Line, and Vice President of Development at the New Jersey Performing Arts Center where she oversaw a comprehensive $180 million campaign. After relocating to New Jersey from California in 1999, Diane served as Mason Gross School of the Arts` first Director of Development at Rutgers University. In California, Diane held the positions of Executive Director, Make-A-Wish Foundation of Northern California, and Director of Major Funding at PBS affiliate KVIE. She has served as Director of Major Gifts with the National Audubon Society, and as Director of Development for the Jacksonville Symphony in Florida. Diane earned her MBA from the University of California at Davis and a BA from the University of North Florida.

Stacy Papas
Vice President, Corporate Giving, Community and Employee Affairs
CIT

Stacy is currently responsible for corporate giving at CIT as well as managing the volunteer programs for the company globally. Her career spans 10 years of experience in both the profit and non-profit sectors in areas of philanthropy, external affairs, project management, special events, fundraising, internal communications and marketing. Professional memberships include the Association of Corporate Contribution Professionals. Stacy is a member of the Corporate Support Subcommittee of the New York Women`s Foundation and is also a member of the Development Committee for Materials for the Arts. She holds an undergraduate degree in accounting and masters degree in museum professions, both from Seton Hall University.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, July 01, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, July 02, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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