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TITLE
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Online fundraising: harnessing technology to build and maintain relationships
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CITY
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New York , NY
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DATE
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Wednesday, July 02, 2008
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TIME
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9:00 AM - 12:30 PM
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PRICE
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$ 95.00
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Online fundraising: harnessing technology to build and maintain relationships
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 With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters. An online presence consists of much more than a "Donate Now" button on your website. You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more. In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.
This session will explore the following topics:
- Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
- Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
- Online donor recruitment: use website appeals to create donor interest
- Online donor renewal: use online renewals to lower costs and increase response rates
- Volunteer mobilization: use the web to build strong relationships with your volunteers
- Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
- Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.
| | Speakers for this session:
| | Steven Birnbaum | | Chief Operating Officer | | Jacobson Consulting Applications, Inc. | | Steve Birnbaum has over than 15 years of experience in nonprofit management, with particular expertise in organizational planning, technology implementation, and change management. In 2003, he was appointed Chief Operating Officer of Jacobson Consulting Applications, Inc. (JCA) and is currently responsible for managing consulting services and new business development. In his decade with JCA, he has served in a variety of roles, ranging from consulting, to programming, to sales.
Mr. Birnbaum has personally worked with many of the nation’s largest non-profits institutions including Environmental Defense, Orange County Performing Arts Center, Children’s Hospital Trust, and Hadassah. As an industry expert on capacity building in non-profits, Mr. Birnbaum frequently speaks for industry organizations, including AFP, AHP, APRA and he currently serves on the Board of the Capital Health Systems Foundation in Trenton, NJ. | | | Farra Trompeter | | Vice President, Client Relationships + Strategy | | Big Duck | | Farra`s expertise focuses on helping nonprofits use the Internet (email, websites, social media, etc.) to increase an organization`s visibility and connect with donors and activists. Before Big Duck, Farra honed her skills at Donordigital and Douglas Gould and Company, developing direct response fundraising, advocacy and marketing strategies and producing user-driven websites. She has worked closely with American Lung Association, US Fund for UNICEF, Women`s Sports Foundation, Parent Project Muscular Dystrophy, and United Way of New York City, and other nonprofits. Farra holds an M.S. degree in nonprofit management from The New School and currently serves on the board of the New York City Gay and Lesbian Anti-Violence Project. | | | Luke Vander Linden | | Vice President, Integrated Marketing Services | | Carl Bloom Associates | | Luke has over 14 years of direct marketing experience, most of which were spent at Thirteen/WNET New York where he conceived and managed their award-winning online fundraising and promotion program. Prior to joining CBA, he served as a Senior Account Manager at GetActive Software, now part of Convio. Luke has managed aspects of fundraising, outreach and constituent relations for several public broadcasting stations and nonprofit organizations including The Hundred Year Association of New York, Catholic Charities CYO of San Francisco, the Brooklyn Young Republican Club, Our Lady of Angels Roman Catholic Community, Clare (Ireland) County Council, Save the Children, Oxfam, North Shore Animal League, The Cliffs of Moher, and Environmental Defense. Luke is a lecturer on integrated marketing at New York University’s George H. Heyman, Jr., Center for Philanthropy and Fundraising. | |
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New York Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The New York Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will take place at NYU's Kimmel Center located at Washington Square Park in Greenwich Village. The Kimmel Center is just minutes away from subway and train lines (see directions below). The full address is:
Kimmel Center
Eisner & Lubin Auditorium
60 Washington Square South
New York, NY 10012
Directions by Subway
Lexington Avenue Subway (6 Train)
Local to Astor Place Station. Walk west on Astor Place to Broadway, then south on Broadway to Waverly Place, and west on Waverly Place to Washington Square.
Broadway Subway (R,W Trains)
Local to Eighth Street Station. Walk south on Broadway to Waverly Place, then west on Waverly Place to Washington Square.
Sixth or Eighth Avenue Subway (A, C, E, F, V Trains)
Express to West Fourth Street-Washington Square Station. Walk east on West Fourth Street or Waverly Place to Washington Square.
Seventh Avenue Subway (1 Train)
Local to Christopher Street-Sheridan Square Station. Walk east on West Fourth Street to Washington Square.
By Bus
Fifth Avenue Bus
Buses numbered 2, 2A, 3 and 5 to Eighth Street and University Place. Walk South to Washington Square.
Bus numbered 1 to Broadway and Eighth Street. Walk south on Broadway to Waverly Place and west to Washington Square.
Eighth Street Crosstown Bus
Bus numbered 8 to University Place. Walk south to Washington Square.
Broadway Bus
Bus numbered 6 to Waverly Place. Walk west to Washington Square.
By PATH Train
Port Authority Trans-Hudson (PATH) To 9th Street Station
Walk south on Avenue of the Americas (Sixth Avenue) to Waverly Place, then east to Washington Square.
By Car
From Brooklyn
Take the Manhattan Bridge. Off the Bridge, take Canal Street West to Avenue of the Americas (6th Avenue). Take 6th Avenue North to West 4th Street and travel East to Washington Square.
From Queens
Take the 59th Street Bridge. Travel West to Fifth Avenue. Turn South on Fifth Avenue. Fifth Avenue ends at Washington Square.
From Staten Island
Take the Staten Island Express across the Verrazano-Narrows Bridge crossing into Brooklyn. Take the Belt Parkway (West). Continue on the Belt Parkway to the Brooklyn-Queens Expressway (East). Take the Manhattan Bridge exit and follow the instructions above to Washington Square.
From the Bronx, Westchester County, and Upstate N.Y.
Take The New York State Thruway (I-87), which becomes the Major Deegan Expressway in the Bronx. Continue to the Willis Avenue (Third Avenue) Bridge. Then cross to the FDR Drive in Manhattan. Travel South on FDR Drive to Houston Street, then west to La Guardia Place and North 3 blocks to Washington Square.
From New Jersey by way of the New Jersey Turnpike
Holland Tunnel: Travel North on the Avenue of the Americas (also known as 6th Avenue) to West 4th Street. Turn Right onto West 4th Street to Washington Square.
Lincoln Tunnel: Travel East to 5th Avenue; turn Right, going South. Fifth Avenue ends at Washington Square.
From George Washington Bridge
Take the Henry Hudson Parkway South to 14th Street. Then East to 5th Avenue. Turn South on 5th Avenue which ends at Washington Square.
From Long Island
Take the Long Island Expressway (also known as the L.I.E. or I-495) to the Queens-Midtown Tunnel. Drive East on 37th Street to 5th Avenue. Take 5th Avenue South to Washington Square
Hotels
Best Western Seaport, 2 miles, 212-766-6600, $229
Gramercy Park , 0.8 mile, 212-475-4320, $495
Soho Grand Hotel, 0.7 mile, 800-965-3000, $270
Washington Square Hotel, 0.2 mile , 212-777-9515, $215
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