Carl is Founder and President of Carl Bloom Associates, Inc. (CBA), a leading full service direct marketing firm specializing in strategy and planning, creative and production of fundraising and membership programs for non-profit organizations. Carl has served as Circulation Manager of McCall’s and Redbook magazines, Vice president of Marketing at National Journal in Washington D.C. and Director of Membership at New York City’s public TV station, WNET- Thirteen. Carl has been responsible for innovative direct mail creative and marketing concepts through testing and innovative use of segmentation database marketing and personalization. As Associate Professor of Direct Marketing, Carl taught at Baruch College and has authored numerous articles for industry publications; he is a frequent speaker at trade conferences.
Joseph works with Museums, Colleges, Hospitals/Health and Children’s charities to implement complete fundraising solutions including mail, phone, internet and email to improve their fundraising outreach. Joseph has raised over $250 million and built new fundraising entities. His fundraising career began with consulting in the 1980s with Walter Karl and later launched Uni-Mail Fund Raising - providing comprehensive fundraising services to nonprofits large and small. After leaving full-time consulting, Joe was the Director of Annual Programs at the American Bible Society, responsible for direct-response fundraising including donor acquisition, renewal, sustainer programs, high-dollar giving clubs and planned giving, generating millions of mail pieces annually. He served as Director of Development for Manhattan College heading all direct-response outreach and personal donor-cultivation activities. Joe, a current board member of the DMFA, earned his CFRE in 1994 and his Master’s degree in Nonprofit Management from the New School in 1995.
For the past 7 plus years, Lisa has overseen the direct mail fundraising program for the Guideposts Foundation. The success of her efforts heavily relies on the acquisition of all new donors to support the ministry programs of Guideposts Outreach while renewing contribution support from existing donor constituents. Lisa is responsible for all aspects of her direct mail campaigns, including profit and loss analyses, budgeting, creative planning, and list selection. Lisa began her career with Guideposts in 1995 as a Statistical Analyst. In this role she was responsible for completing regression models and statistical analyses for the book and fundraising direct mail marketing programs. In 2000, Lisa transferred from the analytical department to the marketing department. Lisa is a DMA member and acts as the Fundraiser Director on the Board of Directors of her local Girls’ Softball League. Lisa holds an MA in Economics
The Summit will take place at NYU's Kimmel Center located at Washington Square Park in Greenwich Village. The Kimmel Center is just minutes away from subway and train lines (see directions below). The full address is: Kimmel Center Eisner & Lubin Auditorium 60 Washington Square South New York, NY 10012 Directions by Subway Lexington Avenue Subway (6 Train) Local to Astor Place Station. Walk west on Astor Place to Broadway, then south on Broadway to Waverly Place, and west on Waverly Place to Washington Square. Broadway Subway (R,W Trains) Local to Eighth Street Station. Walk south on Broadway to Waverly Place, then west on Waverly Place to Washington Square. Sixth or Eighth Avenue Subway (A, C, E, F, V Trains) Express to West Fourth Street-Washington Square Station. Walk east on West Fourth Street or Waverly Place to Washington Square. Seventh Avenue Subway (1 Train) Local to Christopher Street-Sheridan Square Station. Walk east on West Fourth Street to Washington Square. By Bus Fifth Avenue Bus Buses numbered 2, 2A, 3 and 5 to Eighth Street and University Place. Walk South to Washington Square. Bus numbered 1 to Broadway and Eighth Street. Walk south on Broadway to Waverly Place and west to Washington Square. Eighth Street Crosstown Bus Bus numbered 8 to University Place. Walk south to Washington Square. Broadway Bus Bus numbered 6 to Waverly Place. Walk west to Washington Square. By PATH Train Port Authority Trans-Hudson (PATH) To 9th Street Station Walk south on Avenue of the Americas (Sixth Avenue) to Waverly Place, then east to Washington Square. By Car From Brooklyn Take the Manhattan Bridge. Off the Bridge, take Canal Street West to Avenue of the Americas (6th Avenue). Take 6th Avenue North to West 4th Street and travel East to Washington Square. From Queens Take the 59th Street Bridge. Travel West to Fifth Avenue. Turn South on Fifth Avenue. Fifth Avenue ends at Washington Square. From Staten Island Take the Staten Island Express across the Verrazano-Narrows Bridge crossing into Brooklyn. Take the Belt Parkway (West). Continue on the Belt Parkway to the Brooklyn-Queens Expressway (East). Take the Manhattan Bridge exit and follow the instructions above to Washington Square. From the Bronx, Westchester County, and Upstate N.Y. Take The New York State Thruway (I-87), which becomes the Major Deegan Expressway in the Bronx. Continue to the Willis Avenue (Third Avenue) Bridge. Then cross to the FDR Drive in Manhattan. Travel South on FDR Drive to Houston Street, then west to La Guardia Place and North 3 blocks to Washington Square. From New Jersey by way of the New Jersey Turnpike Holland Tunnel: Travel North on the Avenue of the Americas (also known as 6th Avenue) to West 4th Street. Turn Right onto West 4th Street to Washington Square. Lincoln Tunnel: Travel East to 5th Avenue; turn Right, going South. Fifth Avenue ends at Washington Square. From George Washington Bridge Take the Henry Hudson Parkway South to 14th Street. Then East to 5th Avenue. Turn South on 5th Avenue which ends at Washington Square. From Long Island Take the Long Island Expressway (also known as the L.I.E. or I-495) to the Queens-Midtown Tunnel. Drive East on 37th Street to 5th Avenue. Take 5th Avenue South to Washington Square
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