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TITLE
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Fundraising in the one-person development shop: making the most of a shoestring budget
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CITY
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New York , NY
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DATE
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Thursday, June 04, 2009
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TIME
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1:45 PM - 5:00 PM
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PRICE
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$ 145.00
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Fundraising in the one-person development shop: making the most of a shoestring budget
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 At the best of times, fundraising can be challenging. However, fundraising in the one person development shop can be daunting, especially when one is working with a shoestring budget. The key in situations like these is to know what areas to prioritize, and how to get the biggest bang for your buck because you can't do it all. This seminar will focus on the issues unique to one person fundraising departments, and will drill down in the following areas:
- Keeping your organization on track financially: create and maintain a year-round fundraising plan
- Research: research your prospects on a shoestring budget
- Direct mail: work with an established third party service provider to maximize your returns
- Major gifts program: develop and maintain a manageable high dollar giving club
- Planned giving: start simple with a wills and bequests program
- Donor solicitation: make it easy for your donors to give and for you to receive donations
- Special events: conduct a unique annual event that makes efficient use of volunteers
- Leadership involvement: find creative ways to get your executive director and/or board involved in the fundraising process
Attendees will walk away with fresh ideas to take their one person development shop to the next level.
| | Speakers for this session:
| | Eva Brune | | Vice President for Institutional Advancement | | Museum at Eldridge Street | | Eva has 30 years experience managing and fundraising for cultural and educational organizations. As a one-woman-shop at the Eldridge Street Museum, Eva oversaw a capital campaign that raised $15 million for building restoration, while raising project and annual funds. She has secured more than $50 million from local, state and federal agencies during her career, and has served as a grant evaluator and/or panelist for numerous agencies including the Arts and Business Council, the National Endowment for the Arts, and the State Arts Councils of Alaska, Florida, and New Jersey. She is also the recipient of two National Endowment for the Arts awards. Eva received her BFA/California teaching credential from the California College of Arts, and is currently completing a Certificate in Global Affairs from NYU’s Continuing Education Program. | | | Gina Marcantonio-Wotton | | Director of Development | | VNA of Central Connecticut, Inc. | | Gina was a Development Consultant to schools for over 15 years. She transitioned into Health Care and has worked for VNA of Central Connecticut, since 2006. Working with schools that had virtually no development budget, Gina had to not only run an annual appeal, but also be the Marketer, Grant Writer, PR person, and the Event Planner. As Director of Development for VNACC, she is still running a one-person development office. She is a member of the Association of Fundraising professionals (AFP), Secretary of The Development Consortium of Greater New Britain, Meriden/Wallingford`s United Way Allocations Committee, as well as various Marketing and Business Development Groups. | | | Jean Rawitt | | Consultant | | | At present, Jean utilizes her more than 15 years experience in fundraising as a consultant to emerging palliative care programs, and as Chair of the fundraising board of Birch Family Services in New York. Previously, in more than eight years at Mount Sinai School of Medicine in New York, she established and maintained a one-person development office for the Department of Geriatrics and the Hertzberg Palliative Care Institute, where she handled everything from developing a database to researching prospects, preparing proposals, producing annual reports, annual appeals, special events, and lectures, creating an advisory board, and cultivating major donors and securing major gifts including multi-million dollar endowments -- all on a shoestring, in a part-time position, and with the help of a single dedicated volunteer. She brings ingenuity, humor, and years of experience to the discussion of fundraising in a one-person development shop.
| | | Helena Tubis | | Development Director | | Jews for Racial and Economic Justice | | For over 10 years Helena has worked for small, grassroots non-profit organizations in environmental, arts, and social justice sectors. Currently, at Jews for Racial and Economic Justice (JFREJ) , a Jewish social justice organization, she runs a one-women development program. The breadth of Helena`s current position includes cultivating and soliciting major donors, grant writing, organizing large and small scale fundraising events, working with the Board of Directors and developing organizational fundraising plans and budgets. Helena has presented numerous fundraising trainings and is a graduate of the Training for Trainers program at the Grassroots Institute for Fundraising Training. Helena is a native New Yorker and received her BA from Colby College in Maine. | |
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| New York Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The New York Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.
ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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Location
The Summit will take place at NYU's Kimmel Center located at Washington Square Park in Greenwich Village. The Kimmel Center is just minutes away from subway and train lines (see directions below).
The full address is:
Kimmel Center
60 Washington Square South
New York, NY 10012
Registration will be in the lobby.
Directions by Subway
Lexington Avenue Subway (6 Train)
Local to Astor Place Station. Walk west on Astor Place to Broadway, then south on Broadway to Waverly Place, and west on Waverly Place to Washington Square.
Broadway Subway (R,W Trains)
Local to Eighth Street Station. Walk south on Broadway to Waverly Place, then west on Waverly Place to Washington Square.
Sixth or Eighth Avenue Subway (A, C, E, F, V Trains)
Express to West Fourth Street-Washington Square Station. Walk east on West Fourth Street or Waverly Place to Washington Square.
Christopher Street-Sheridan Square/Seventh Avenue Subway (1 Train)
Local to Christopher Street-Sheridan Square Station. Walk east on West Fourth Street to Washington Square.
By Bus
Fifth Avenue Bus
Buses numbered 2, 2A, 3 and 5 to Eighth Street and University Place. Walk South to Washington Square.
Bus numbered 1 to Broadway and Eighth Street. Walk south on Broadway to Waverly Place and west to Washington Square.
Eighth Street Crosstown Bus
Bus numbered 8 to University Place. Walk south to Washington Square.
Broadway Bus
Bus numbered 6 to Waverly Place. Walk west to Washington Square.
By PATH Train
Port Authority Trans-Hudson (PATH) To 9th Street Station
Walk south on Avenue of the Americas (Sixth Avenue) to Waverly Place, then east to Washington Square.
By Car
From Brooklyn
Take the Manhattan Bridge. Off the Bridge, take Canal Street West to Avenue of the Americas (6th Avenue). Take 6th Avenue North to West 4th Street and travel East to Washington Square.
From Queens
Take the 59th Street Bridge. Travel West to Fifth Avenue. Turn South on Fifth Avenue. Fifth Avenue ends at Washington Square.
From Staten Island
Take the Staten Island Express across the Verrazano-Narrows Bridge crossing into Brooklyn. Take the Belt Parkway (West). Continue on the Belt Parkway to the Brooklyn-Queens Expressway (East). Take the Manhattan Bridge exit and follow the instructions above to Washington Square.
From the Bronx, Westchester County, and Upstate N.Y.
Take The New York State Thruway (I-87), which becomes the Major Deegan Expressway in the Bronx. Continue to the Willis Avenue (Third Avenue) Bridge. Then cross to the FDR Drive in Manhattan. Travel South on FDR Drive to Houston Street, then west to La Guardia Place and North 3 blocks to Washington Square.
From New Jersey by way of the New Jersey Turnpike
Holland Tunnel: Travel North on the Avenue of the Americas (also known as 6th Avenue) to West 4th Street. Turn Right onto West 4th Street to Washington Square.
Lincoln Tunnel: Travel East to 5th Avenue; turn Right, going South. Fifth Avenue ends at Washington Square.
From George Washington Bridge
Take the Henry Hudson Parkway South to 14th Street. Then East to 5th Avenue. Turn South on 5th Avenue which ends at Washington Square.
From Long Island
Take the Long Island Expressway (also known as the L.I.E. or I-495) to the Queens-Midtown Tunnel. Drive East on 37th Street to 5th Avenue. Take 5th Avenue South to Washington Square
Parking - We highly recommend that you use public transportation, as parking is limited.
THOMPSON STREET GARAGE – About 2 blocks from Kimmel Center
221 Thompson Street (between 3rd Street and Bleecker Street)
212.677.8741
Parking Cost (Cash or Credit Cards)
Before 10:00 AM: $28.00/day
After 10:00 AM: Hourly $22 - $48 depending on the number of hours.
WASHINGTON SQUARE VILLAGE GARAGE – About 4 blocks from Kimmel Center
2 Washington Square Village (between 3rd Street and Bleecker Street)
212.253.9061
Parking Cost (Cash or Credit Cards)
Up to 10 hrs: $27/day
WASHINGTON SQUARE GARAGE (Across Washington Square Park and down a block)
2 Fifth Avenue (between 8th Street and Washington Square Park North)
212.533.8312
EIGHTH STREET PARKING CORP. (Across Washington Square Park and down two blocks)
11 8th Street (off Fifth Avenue)
212.475.9562
Hotels
Most hotels near the Summit venue are within the $235-$309 per night range. The following hotels are within a one-mile radius of the venue:
1. Washington Square Hotel BOOK NOW 0.2 miles from venue
2. Cooper Square Hotel BOOK NOW 0.4 miles from venue
3. Four Points by Sheraton
Manhattan Soho Village BOOK NOW 0.5 miles from venue
4. Hampton Inn BOOK NOW 0.6 miles from venue
Manhattan Soho Village
5. Hilton Garden Inn Tribeca BOOK NOW 0.7 miles from venue
6. Holiday Inn Manhattan
Downtown BOOK NOW 0.8 miles from venue |
| Sponsors
| The event sponsors include:
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $70.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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