TITLE : Exploring the world of corporate sponsorship
CITY : San Francisco , CA
DATE : Tuesday, October 27, 2009
TIME : 11:15 AM - 12:30 PM
PRICE : $ 65.00
Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens.  However, nonprofit leaders often fail to bear in mind that  sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other  types of fundraising.  This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project.  In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:
  • An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
  • Evaluating your organization's culture: is it ready for corporate sponsorship?
  • Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
  • Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
  • Closing the deal: the steps needed to get to the signed contract
Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.
Speakers for this session:

Daryl Lee
Corporate Development Officer
Habitat for Humanity East Bay

Over the last 20 years Daryl has worked with many non-profits in diverse roles ranging from a medical caregiver for the American Red Cross to working as a search and rescue worker for multiple government agencies. He has worked with Habitat for over 10 years and has been an avid supporter of Habitat’s environmentally green construction program. Daryl has secured the largest single financial corporate donor for Habitat East Bay in the organization’s over 20 year history and secured several multi-year funding relationships. He is a member of the Association of Fundrasing Professionals, Bay Area Council, Contra Costa Council and the Oakland Chamber of Commerce.

Darlene Tenes
Chief Executive Maniac
Marketing Maniacs

In her current position, Darlene specializes in creating signature events and campaigns for non-profits, finding key individuals and businesses to partner together through monetary, in-kind or media sponsorships that are mutually beneficial. Prior to starting her firm she worked in the non-profit sector as a Development Director & Regional Manager for Muscular Dystrophy Association and ARC. Darlene is currently a board member of Catholic Charities and San Jose Police Foundation. She is a past board member of PACT – People Acting in Community Together, Silicon Valley Boys & Girls Club, One Economy/Ebay Foundation, Mercury News Latino Advisory Board.

Panney Wei
CEO
Positive Changes Consulting

Panney Wei is a member of the National Speakers Association and host of "Positive Changes with Panney Wei" on KCAA 1050 AM, an NBC News affiliate and as executive producer, is responsible for negotiating corporate sponsorships and advertising for KCAA. She brings a broad experience in both the for-profit and non-profit realms, having served as the Director of Special Events for the LA Asian Pacific Film Festival, planning high-level premieres/events, and as Director of Business Development for the Producers Guild of America and The Friends of the Levitt Pavilion for the Performing Arts, specializing in sponsorships, fundraising, and event planning, negotiating six-figure cash sponsorships with companies like Premiere magazine, Clairol, and Volvo, as well as in-kind donations, advertisers, and donors for galas and awards shows. Serving as the State Secretary for the Asian Pacific Islander Caucus-CA Democratic Party, Panney has worked on many campaigns, fundraisers, mobilizing and energizing the community to make a difference and create change. Now CEO of Positive Changes Consulting™, Panney empowers, inspires, and entertains corporations and clients with keynotes, workshops, and success strategies to achieve balance and fulfillment in life and personal and professional success. She believes everyone can "Be the Star of your Life! www.panneywei.com.

 

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Breakfast -Prior to panel discussion, participants and experts become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

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Tuesday October 27, 2009Foundation Giving
Finding Foundation Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Private Foundation Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Proposal writing

11:15 AM - 12:30 PM

$ 65.00

 Beginner
Winning proposals: a tour of three successful case studies

1:45 PM - 3:00 PM

$ 65.00

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How to build a successful relationship with grantmakers

3:30 PM - 4:45 PM

$ 65.00

 Intermediate
Tuesday October 27, 2009Corporate Giving
Finding Corporate Funders: the art of successful research

8:00 AM - 9:15 AM

$ 65.00

 Beginner
Panel discussion and dialogue with Corporate Grantmakers

9:30 AM - 10:45 AM

$ 65.00

All levels
Exploring the world of corporate sponsorship

11:15 AM - 12:30 PM

$ 65.00

 Intermediate
Cause marketing: building profitable relationships with corporate partners

1:45 PM - 3:00 PM

$ 65.00

 Intermediate
Winning Corporate partnerships: an inside view of three case studies

3:30 PM - 4:45 PM

$ 65.00

 Advanced

Breakfast -Participants registered for the first session become acquainted over a continental breakfast

7:00 AM - 8:00 AM

Networking break -Participants registered for the next session are served mid-morning refreshments

10:45 AM - 11:15 AM

Lunch -Participants and experts registered for the next session make new contacts over lunch

12:30 PM - 1:45 PM

Networking break -Mid-afternoon refreshments are served to attendees registered for the next session

3:00 PM - 3:30 PM

Wednesday October 28, 2009Individual Giving
Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

8:00 AM - 9:15 AM

$ 65.00

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Online fundraising: harnessing technology to build and maintain relationships

9:00 AM - 12:30 PM

$ 125.00

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Annual giving campaigns

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Introduction to Major Gifts

9:30 AM - 10:45 AM

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

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Direct mail fundraising

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