TITLE : Fundraising in the one-person development shop: making the most of a shoestring budget
CITY : San Francisco , CA
DATE : Wednesday, October 28, 2009
TIME : 1:45 PM - 5:00 PM
PRICE : $ 125.00
Fundraising in the one-person development shop: making the most of a shoestring budget

At the best of times, fundraising can be challenging. However, fundraising in the one person development shop can be daunting, especially when one is working with a shoestring budget. The key in situations like these is to know what areas to prioritize, and how to get the biggest bang for your buck because you can't do it all.  This seminar will focus on the issues unique to one person fundraising departments, and will drill down in the following areas:
  • Keeping your organization on track financially: create and maintain a year-round fundraising plan
  • Research: research your prospects on a shoestring budget
  • Direct mail: work with an established third party service provider to maximize your returns
  • Major gifts program: develop and maintain a manageable high dollar giving club
  • Planned giving: start simple with a wills and bequests program
  • Donor solicitation: make it easy for your donors to give and for you to receive donations
  • Special events: conduct a unique annual event that makes efficient use of volunteers
  • Leadership involvement: find creative ways to get your executive director and/or board involved in the fundraising process
Attendees will walk away with fresh ideas to take their one person development shop to the next level.
Speakers for this session:

Rebecca Brown
President
Further The Work

Having worked in development since 1998, in 2002 Rebecca founded her company to advance social justice by providing consulting services to organizations working for the greater good. Rebecca has been sole or lead author on numerous program proposals recognized as exemplary in their fields. Her work has raised millions of dollars from all sectors (public and private, regional and national, individual and institutional). Previously, as Chief Advancement Officer at Family Service Agency of SF, Rebecca conceived, built, and managed the development department for this $12 million organization, including donor development, database management, grant-writing, marketing & communications, and strategic advancement. Rebecca's clients include West County Education Fund, Young Musicians Program, Oasis For Girls, Greater Richmond Interfaith Program, and The Irene Scully Family Foundation, for whom she is managing grant projects in public schools and at the Glide Foundation. Rebecca serves on the Steering Committee of The California Endowment's Healthy Richmond collaborative, and she is involved in the Contra Costa Re-Entry Consortium. Rebecca earned a BA in British and American Literature from UC Berkeley, and an MA in American Literature from Stanford University. A member of the Association of Fundraising Professionals, she is a Certified Fund Raising Executive and Chartered Financial Analyst.

Jeanette Davis-Loeb
Founder & CEO
Rising Oak Foundation

In her current position, Jeanette works as a one-woman-development shop where she does it all: branding, marketing, product development, grant-writing, donor cultivation and volunteer coordination. In addition, Jeanette consults to underdeveloped non-profits helping them achieve measurable levels of self-sustainability, by creating compelling and innovative income streams. At present she is Treasurer and Resource Development Chair of Women In Fatherhood, Inc., and Outgoing Chair of the Pacific Northwest Advisory Board of the United Negro College Fund. Jeanette earned her B.A. degree from The Evergreen State College, and has completed course work towards her M.A. in Not-for-Profit Leadership from Seattle University.

Kyle Gracey
Chair
SustainUS

Kyle is in his second year of overseeing SustainUS, a national, youth-focused, youth-run sustainable development policy organization. SustainUS maximizes its grants and donations by largely relying on volunteer effort to run most of its programs and central operations, including fundraising. Kyle has helped the organization raise more than $100,000 in the past year, and produce more than 20 grant applications and fundraising campaigns each year. Kyle and SustainUS`s Development Director work side-by-side to manage all fundraising. Kyle is responsible for creating new fundable programs, editing grant applications to match SustainUS`s new or existing programs and capacity, helping to identify SustainUS activities appropriate for particular funding opportunities, meeting with potential funders, co-devising fundraising campaigns, and managing the Development Director. He was previously SustainUS`s Finance Director, where he was responsible for creating and recruiting for the Development Director position. He holds a B.S. in economics and an M.S. in public policy.

Helen M.Z. Harwood
Director of Development & Director of Alumnae
Sisters of the Presentation

Ms. Harwood as Development Director for over 5 years has exceeded expectations by consistantly raising over one million dollars annually. Her responsibilities include 13 events a year, 5 annual publications, planned and major gift giving, grants, individual and corporate sponsorship all out of a one-person office. Helen has worked at YBCA, SFMOMA, Whitney Museum, and as an owner/director of World Gallery, Inc., Miami Beach where she received an award from the City of Miami Beach. As owner/director of Helen M.Z. Harwood Gallery in NYC, she was covered by numerous national and international publications over the years. Also, a two term-City Commissioner for Culture & the Arts Vallejo, she has lectured on this topic and other fundraising topics for numerous other nonprofits with 10 years experience. Helen is a member of Member AFP and NPGC, and earned Fine Arts Degrees from the New School and Parsons School of Design, NYC.

 

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Breakfast -Participants registered for the first session become acquainted over a continental breakfast

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Finding Individual Funders: the art of successful research

8:00 AM - 9:15 AM

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Engaging your board in fundraising

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Online fundraising: harnessing technology to build and maintain relationships

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Annual giving campaigns

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Introduction to Major Gifts

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Complex issues affecting major gifts solicitations

11:15 AM - 12:30 PM

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Fundraising in the one-person development shop: making the most of a shoestring budget

1:45 PM - 5:00 PM

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Special events fundraising

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Capital campaigns

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Planned giving

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Direct mail fundraising

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