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TITLE
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Capital campaigns
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CITY
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San Francisco , CA
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DATE
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Wednesday, October 28, 2009
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TIME
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1:45 PM - 3:00 PM
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PRICE
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$ 65.00
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Capital campaigns
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 Capital campaigns are both the best way for your organization to raise funds and the most misunderstood. Done successfully, they not only provide significant funds to improve facilities and enlarge endowments, they can also help your organization take stock in itself and prepare for the future. However, they involve a lot of work for board members, directors and staff. This workshop will help you determine how to get started and establish goals for each phase of the campaign, as well as define campaign timelines.
Topics we will cover include:
- What you need to know about a capital campaign before you start
- Understanding the typical flow of a campaign from feasibility study to public celebration
- Building a strong campaign team that includes both volunteers and professionals
- Understanding how prospect research and donor cultivation forms part of the campaign
- The art of skillful campaign communications before, during and after the campaign
After this session, you will know what lies behind a successful capital campaign, and whether your organization is ready to embark on it. The session is designed for intermediate to advanced fundraisers.
| | Speakers for this session:
| | Marian Chatfield-Taylor | | Capital Campaign Manager | | Friends of the San Francisco Public Library | | Marian Chatfield-Taylor joined the staff of Friends of the San Francisco Public Library in 2002 to design and manage the organization’s Neighborhood Library Campaign, a unique, community-based effort that is raising $16 million to furnish and equip 24 branch libraries being renovated or rebuilt throughout San Francisco. Ms. Chatfield-Taylor has decades of experience in community organizing, fund development, and forming partnerships among private and public organizations and agencies for civic and humanitarian purposes. She has written for newspapers and other publications around the country, and served on numerous nonprofit boards. She has also consulted with nonprofit organizations, businesses, and governmental agencies nationally and internationally about fundraising, diversity, program and board development, and community partnerships. She holds a bachelor’s degree from Sarah Lawrence College, and two masters degrees, from Dominican College and from Eastern Mennonite University.
| | | Rob Kusel | | Vice President | | Essex & Drake Fund Raising Counsel | | Rob is Vice President and a Partner with Essex & Drake since 2005. His institutional advancement experience includes working as Director of Development for Major Gifts, Stanford University, Palo Alto, where he raised over $20M in four years. Prior to Stanford, Rob was Director of the six-year $103M Centennial Campaign for The Hotchkiss School, Lakeville, CT, the then largest campaign undertaken by an independent school nationally.
Rob earned a Bachelor’s of Arts with honors in French Literature and an additional concentration in Economics from Williams College. Following Williams, he earned a Master’s in Education Administration from the University of California at Berkeley. During his educational career, Rob was awarded The Klingenstein Foundation Summer Fellow from Columbia University, and a National Endowment for the Humanities Summer Fellowship at the University of Wyoming.
| | | Juliana Ver Steeg | | Associate Managing Director | | Brakeley Briscoe | | Julie has served California nonprofits for more than 25 years as consultant, chief development director and executive director. Her experience has included campaign planning and feasibility studies, capital campaigns with goals of $5 to $40 million, major gifts programs, development planning, and interim management. As a consultant for capital campaigns, Julie designs and conducts feasibility studies, develops campaign work plans, assists in prospect identification, develops cultivation and solicitation plans, trains volunteers in the solicitation process, accompanies leadership in meetings with prospects, and provides strategic counsel. Julie earned a bachelors and masters from San Francisco State University. She is past-board member of the Golden Gate Chapter of the Association of Fundraising Professionals and current board member of Development Executives Roundtable. | |
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| San Francisco Fundraising Summit
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A relationship approach to fundraising Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The San Francisco Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:
Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many corporate and foundation grants, and have built successful relationships with the grantmaking community.
Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.
WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.
CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are introducing a two-day pass so that attendees can attend all sessions at a reduced price.
WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will break down the fundraising process into a series of phases with measurable outcomes and action steps for each phase. During the seminar, panelists will engage with the audience in an interactive manner to ensure that the sessions are educational and also fun to attend.
ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.
HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:
- Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
- Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
- Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
- Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
- Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use
WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.
HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend. |
| | Location/Directions
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The Summit will take place at the Event Center at St. Mary’s Cathedral. The registration tables will be located in the hallway outside of St. Francis Hall, which is located in the Events Center below St. Mary’s Cathedral. St. Mary’s Cathedral is easy to reach by public or private transportation. The full address is:
The Event Center
Saint Mary’s Cathedral
1111 Gough Street
San Francisco, CA 94109
Public Transportation
St. Mary’s Cathedral is accessible by both Muni Bus and BART.
Muni Bus: The Van Ness Station is the closest Muni stop. Take #38L route (not Limited), which runs along Geary or take #47 route or #49 route, which run along Hwy 101 to the Van Ness station. To walk from the Van Ness Station to St. Mary’s Cathedral, walk to the West (left) on Geary for two blocks. You will cross Franklin. St. Mary’s Cathedral is on the corner of Gough and Geary.
BART: The Civic Center Station is the closest BART stop and is 1.59 miles from St. Mary’s Cathedral. To walk from The Civic Center Station to St. Mary’s Cathedral, start out going southwest on Market Street toward Hyde Street. Turn right onto Hayes Street. Turn right onto Van Ness Ave/US-101. Turn left onto Geary Blvd. Turn right onto Franklin Street. Turn left onto Sutter Street. Turn left onto Gough Street.
Directions by Car
From East Bay (Bay Bridge)
If traveling from East Bay (Bay Bridge) take the 9th Street Exit. Go one block, and then turn right onto 9th Street. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.
From The Golden Gate Bridge
If traveling from The Golden Gate Bridge take the Lombard Street turnoff, continue on Lombard to Gough and turn right on Gough. Follow Gough across Geary. The parking lot has two driveways on the Gough street side of the Cathedral.
From the South Bay
If traveling from the South Bay you can take either 280 to Highway 101 North or take 101 North directly. From 101 North stay in the extreme left hand lane. Take the 9th Street Exit. Stay in the two right lanes – 9th Street turns into Larkin. Stay on Larkin until Ellis and turn left. Just past Gough and the high school, make a right into the parking lot of the Cathedral.
Parking at the St. Mary’s Cathedral
There is limited visitor parking in the lot at St. Mary’s Cathedral. It is free to park at the church. If the church lot is full, the closest parking is the Japan Center Main Garage located at 1610 Geary Blvd San Francisco, CA 94115 about 3 minutes/0.8 miles away.
Directions to Japan Center Main Garage: Go South on Gough Street. Turn left onto Eddy Street. Turn left onto Franklin Street. Turn left onto Geary Blvd.
Hourly Parking Rates at Japan Center Main Garage:
0-1 Hour $ 2.00
1-2 Hours $ 4.00
2-3 Hours $ 6.00
3-4 Hours $ 8.00
4-5 Hours $10.00
5-6 Hours $12.00
6-7 Hours $14.00
7-24 Hours $16.00
All Day In and Out Rate $ 16.00
Early bird special $ 10.00 per day (Must enter by 10:00 a.m. and exit before 10:00 p.m.)
Motorcycle (2 wheels) $ 5.00 per day
Hotel Accommodations
Most hotels near the Summit venue are within the $139-$269 per night range. The following hotels are within a one-mile radius of the hotel.
1. Cathedral Hill Hotel BOOK NOW .19 miles from venue
2. Hotel Kabuki BOOK NOW .23 miles from venue
3. Holiday Inn Golden Gateway BOOK NOW .37 miles from venue |
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One-on-one mentoringOur unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times. Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass. Below is a list of mentors who will be available at the Summit. Please note that you must register to attend at least one seminar in order to sign up for a mentor. |
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