Center For NonProfit Success

Exploring the world of corporate sponsorship

Unlike private foundation grants, corporate sponsorships typically come with fewer administrative burdens. However, nonprofit leaders often fail to bear in mind that sponsorship is a business deal, not a donation, and that successfully seeking sponsorships involves a set of skills that is quite different from other types of fundraising. This seminar will introduce you to the world of corporate sponsorships, and help you understand what sponsors are looking for when they decide to partner with you on on a project. In particular, we will explore how to make corporate sponsorships a win-win deal for both sides.

The session will also cover the following topics:

An overview of the world of corporate sponsorship: understanding why companies invest in nonprofit organizations
Evaluating your organization's culture: is it ready for corporate sponsorship?
Structuring a sponsorship proposal: establishing the fit between your organization and the sponsor?
Engaging with sponsors: how to stimulate sponsor interest in your nonprofit
Closing the deal: the steps needed to get to the signed contract

Attendees will come away with the understanding that their organization is not only a charitable cause, but also a valuable marketing partner.

Speakers for this session:

Lorena McLaren

Director, Corporate & Foundation Relations

UW College of Engineering

Lorena leads a small team to assist companies and foundations make the right connections across the ten academic departments and diversity programs within the College of Engineering. She works closely with the central corporate and foundation relations team to provide comprehensive services to companies working with multiple units across campus. Prior to joining the advancement team, Lorena managed the Engineering Co-op Program and served as a Career Counselor in the campus-wide career center at UW. In these roles she developed strong relationships with companies and with colleagues across campus. Lorena holds a Bachelors degree in Business Administration from Central Washington University and a Masters in Education with a specialty in Student Personnel Administration from Western Washington University.

Kate Purcell

Director, Corporate Relations

Swedish Medical Center Foundation

Kate manages and stewards all corporate support for Swedish Medical Center. Prior to Swedish, she worked as a strategic consultant advising pharmaceutical and biotech leaders such as Pfizer, Genentech, and Amgen in the areas of corporate grant making, patient advocate relations, community outreach, and communications. Whether reporting to executive leadership, internal foundations, or marketing departments, she became adept at making the business case for investing in and building solid relationships with the nonprofit sector. This understanding of corporate objectives has provided invaluable insight as she now reaches out to local and national corporations for support of Swedish Medical Center. Kate earned her bachelor`s degree from Indiana University.

Seattle Fundraising Summit

A relationship approach to fundraising
Nonprofit fundraising has become highly specialized, and each segment of your donor market requires a different set of relationship management skills. Whether you are reaching out to private foundations, wealthy individuals or your own members, you need to understand who they give to, and why. The Seattle Summit focuses on the relationship aspects of fundraising, and offers you several ways to enhance your relationship management skills:

Day One:
In the morning, listen to a panel of private, corporate and community grantmakers who will openly discuss their philosophy on grantmaking, how they operate, and most important, how you can build a more successful relationship with the grantmaking community. In the afternoon, participate in seminars led by experienced grant seekers who have successfully secured many foundation grants, and have built successful relationships with the grantmaking community.

Day Two:
Attend a series of fundraising seminars covering the hottest areas of fundraising (capital campaigns, major gifts, annual giving campaigns, and many more). Panels of experts will discuss the latest developments in these fields, and then enter into a dialogue with the participants that addresses their most pressing questions.

WHY ATTEND THE FUNDRAISING SUMMIT?
Fundraising is primarily a relationship business, and with increasing pressures facing all nonprofit professionals to build key relationships, it is becoming more important, though much more difficult to meet people face-to-face. Our innovative Summit format provides the most efficient and cost effective use of time away from the office by enabling attendees to interact with experts in the field, as well as other nonprofit leaders.

CAN ONE ATTEND SPECIFIC SESSIONS ONLY?
We understand the demands that are placed on you and on your time. That’s why you can attend only the seminars that are of interest to you. Come for the day or stop by for a couple of hours. You pay for only the seminars you wish to attend and only for the information relevant to you. It’s a novel approach to learning that allows you to get exactly what you’re looking for in a short amount of time. In 2009, we are also introducing a two-day pass so that attendees can attend all sessions at a reduced price.

WHAT IS THE FORMAT OF THE SEMINARS?
Each seminar features a panel of 3-4 experts who will give a short overview of the key developments in that field. After that , we will move into a moderated discussion to explore what these developments mean for nonprofit organizations. During the seminar, panelists will engage with the audience in an interactive manner to ensure the real-world implications of these developments emerge, and the session will end with a summary of practical next steps.

ONE-ON-ONE MENTORING SESSIONS
In 2009, we are adding an exciting new component to our Summits: one on mentoring sessions. In these 30 minute sessions, you can sit down with an experienced nonprofit fundraiser to discuss specific questions not addressed by the seminars. Mentoring sessions will cover the same topics as the seminar topics.

HOW IS THE SUMMIT DIFFERENT FROM OTHER EDUCATIONAL EVENTS?
The Summit offers a unique format to help you accomplish the following:

Build relationships: to ensure maximum exposure to the experts and other nonprofit leaders, each seminar offers structured networking before the session starts
Hear different perspectives: the experts are drawn from different sectors of the nonprofit community to ensure cross-pollination of ideas and practices
Provide a global view: speakers give an overview of key issues so that you can eliminate any gaps in your understanding of the subject
Drill down to the specifics: speakers will also focus on providing specific answers to real-world questions that are common to most attendees
Obtain information you can use: the emphasis in all sessions is on avoiding theoretical discussions in favor of practical tools and techniques that nonprofit leaders can actually use

WHO IS RESPONSIBLE FOR THE SUMMIT?
The Summit is organized by the Center for Nonprofit Success, a nonprofit organization that specializes in bringing highly relevant information that nonprofit leaders need to run their organizations successfully. We developed the Fundraising Summit series as a follow-on to the Nonprofit Success Forum, a highly successful educational series on grantmaking that has been taking place around the country for the past two years. The Fundraising Summit drills down into specific areas of fundraising to give nonproft leaders cutting edge tools and techniques.

HOW DO I REGISTER FOR THE SUMMIT?
Simply click on the seminars listed below to learn more about the topics that will be covered in each seminar. Then select only those seminars that you wish to attend.

Location/Directions

The Summit will take place at the Husky Union Building (HUB), which is located on the University of Washington Campus. The full address is:

University of Washington
Husky Union Building (HUB), 2nd floor

113 Husky Union Building

Seattle, WA 98195

Public Transportation

The following bus routes have stops at the HUB:

Metro All Day Routes: 31, 65, 67, 68, 75, 372
Metro Peak Hour Routes: 205, 272, 277, 373
Community Transit Routes: 810, 812, 821, 851, 855, 860, 870, 871, 880, 885

Additional Bus Route Resources

Metro Bus Services - 206-553-3000
Metro Trip Planner to the HUB
Metro Bus Tracker (specific to the HUB)
Metro Transit website

Community Transit - 425-353-7433
Community Transit Trip Planner to the UW
Community Transit Bus Tracker (specific to the UW)
Community Transit website

Directions by Car

Traveling from South of the UW (including Sea-Tac Airport)

From I-5 north, take SR-520 east (exit 168B).
From SR-520 east or westbound, take the Montlake Blvd NE exit.
Turn north onto Montlake Blvd and continue north [toward Husky Stadium].
Stay to the right as you cross Montlake Bridge, continue north on Montlake Blvd past Husky Stadium. (DO NOT take the NE Pacific St. fork to the left.)
Once past Husky Stadium, move to the far left lane.
After the third pedestrian underpass, you will notice a fork in the road and a traffic light. At the light, take the left fork onto 25th Ave NE.
At the next traffic light, (before the sky ramp up NE 45th) turn left onto Pend Orielle Road and proceed up the hill.
Stop at the gatehouse (Gate #3) for directions and to purchase a parking permit.
Depending on availability, you will be asked to park in one of several lots located near the HUB. Ask the parking attendant for a campus map and directions from your parking area to the HUB.
If you pay the daytime rate (6 a.m. - 4 p.m.) for your parking permit but stay less than 4 hours, stop at the gate as you leave for a partial refund.

Traveling from North of the UW
From I-5 southbound, take SR-520 east (exit 168B).
From SR-520 east or westbound, take the Montlake Blvd NE exit.
Turn north onto Montlake Blvd and continue north [toward Husky Stadium].
Stay to the right as you cross Montlake Bridge, continue north on Montlake Blvd past Husky Stadium. (DO NOT take the NE Pacific St. fork to the left.)
Once past Husky Stadium, move to the far left lane.
After the third pedestrian underpass, you will notice a fork in the road and a traffic light. At the light, take the left fork onto 25th Ave NE.
At the next traffic light, (before the sky ramp up NE 45th) turn left onto Pend Orielle Road and proceed up the hill.
Stop at the gatehouse (Gate #3) for directions and to purchase a parking permit.
Depending on availability, you will be asked to park in one of several lots located near the HUB. Ask the parking attendant for a campus map and directions from your parking area to the HUB.
If you pay the daytime rate (6 a.m. - 4 p.m.) for your parking permit but stay less than 4 hours, stop at the gate as you leave for a partial refund.

Traveling from East of the UW
Take State Route 520 to the Montlake Boulevard exit.
Continue north past Husky Stadium.
Move over into the far left lane to prepare for the fork in road.
When the road splits, take the left fork onto 25th Avenue NE. At the traffic light,turn left
onto Pend Oreille Road.
Proceed up the hill to Gate #3. Stop at the gatehouse for directions and a parking permit

Parking at the HUB
Visitor parking is available at Padelford Parking Garage, Sections N18-N21 at the cost of $12 per day- cash or credit. The garage is located on Pend Oreille Road, Seattle, Washington, 98195.

Hotels
Most hotels near the Summit venue are within the $144 - $209 per night range. The following hotels are within a three-mile radius of the venue:

Residence Inn by Marriott Seattle Downtown                    BOOK NOW         2.3 miles from venue
Courtyard by Marriott Seattle Downtown Lake Union        BOOK NOW         2.3 miles from venue
Comfort Suites Seattle                                                       BOOK NOW         2.6 miles from venue
SpringHill Suites by Marriott Seattle Downtown                 BOOK NOW         2.7 miles from venue
Holiday Inn Express Seattle-City Center                            BOOK NOW         2.8 miles from venue

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Additional Bus Route Resources

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One-on-one mentoring

Click on any seminar title or the arrow on the right side to learn more about that seminar Sort seminars by:

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