TITLE : Annual giving campaigns
CITY : Seattle , WA
DATE : Wednesday, June 11, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Kerri Everly
Development Services Officer
University of Washington

In her current position, Kerri has directed the University of Washington Combined Fund Drive (UWCFD), Washington State`s workplace giving program, for over four years. By implementing creative fundraising strategies, Kerri has been responsible for an annual increase in campaign dollars. This year, through her strategic leadership, more than $1.8 million was raised for local, national, and international charities. Kerri has extensive experience in strategic planning, marketing, donor relations, online giving, and database management as well as staff, volunteer, event, and project management. Kerri, a graduate of Western Washington University, is a member of Northwest Development Officers Association, United Way of King County’s Public Sector Campaign Cabinet, and both the King County and University of Washington Combined Fund Drive Steering Committees. Kerri was recently honored as United Way of King County’s 2008 Spirit of Caring Coordinator of the Year for her outstanding campaign efforts.

Bernadine Griffin
Director if Theater Advancement & Development
5th Avenue Theatre

Bernadine established the first-ever Development Department for The 5th Avenue Theatre in June of 2002 and since then has raised nearly $7 million in annual operating support. She brings to her position 26 years of fundraising experience. Prior to 5th Avenue, Bernadine served as Director of Development for the prestigious Geffen Playhouse in Los Angeles. During her tenure, individual annual support increased over 58%. Prior to the Geffen, Bernie served as Development Director at the Laguna Playhouse in Laguna Beach, California. Under her leadership contributed income increased by over 160%. Before moving to Southern California, she served as the Annual Fund Director for the Seattle Symphony. She is very proud to have been part of the team that helped build Benaroya Hall, working alongside Jean Gardner, Deborah Card and Gerard Schwarz.

Helen Kennedy
President
Lewis Kennedy Associates

Prior to establishing her own consulting firm Lewis Kennedy Associates in 1996, Helen spent nearly twenty years leading annual fund and membership programs, many of them in public broadcasting. During the course of her career, she has been responsible for a variety of fundraising activities, including direct mail and internet fundraising. She excels at using strategic analysis to generate annual fund income and improve the ratio of dollars spent to dollars raised. Helen has an MBA from the UCLA Anderson School of Management and is a frequent speaker at national and regional fundraising conferences.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, June 10, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, June 11, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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