TITLE : Direct mail fundraising
CITY : St. Louis , MO
DATE : Wednesday, March 11, 2009
TIME : 3:30 PM - 4:45 PM
PRICE : $ 45.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Stephen Duncan
Director of Marketing
Stages St. Louis

Stephen Duncan is currently Director of Marketing at Stages St. Louis. Prior to being recruited to Stages, he served as Vice President and Chief Marketing Officer for the Saint Louis Symphony and the Milwaukee Symphony Orchestra. In Milwaukee he was the first recipientof the United Performing Arts FundManagement Excellence Award in Marketing and Audience Development. A native St. Louisan, he was formerly Executive Assistant to the CEO of RCGA and the Assistant to the Chairman of Performing Arts at Washington University. He is known for his creative and aggressive approaches of direct mail to achieve audience development growth. Mr. Duncan holds a B.S. in Managment from Tulane University and the MBA from Washington University.

Dana Hines
President and CEO
Membership Consultants, Inc.

Dana S. Hines, CFRE is the President and CEO of Membership Consultants, with offices in St. Louis and Chicago. Dana has more than two decades of experience in direct mail fundraising, and co-authored a book on membership marketing that is in its second edition, "Membership Development: An Action Plan for Results." Prior to forming Membership Consultants, Dana managed the membership program at the Missouri Botanical Garden, which enjoys the greatest membership base of any botanical garden in the nation. A Certified Fund Raising Professional, Dana is a member of CFRE International, American Association of Museums, and Direct Marketing Association, among many other affliations.

Bob Merrigan
President
Merrigan & Co.

Bob brings more than 30 years of writing/marketing experience, including nearly 20 as the President/CEO of a Kansas City copywriting/strategic messaging firm, Merrigan & Co. M&C works with a broad range of not-for-profits – military, fraternal, health related, nature, religious and other causes. The company has control packages in place for some of the nation’s leading fundraisers, both in the mail and online. Bob is past chair of Forks & Corks (10 years) and current chair of Chefs Classic. A past president of Kansas City Direct Marketing Association and American Marketing Association, Bob is also active in the Association of Fundraising Professionals. He was KCDMA’s 2005 Direct Marketer of the Year and is a frequent presenter/author on copywriting/direct marketing. He has a BA, Communication Studies, from Rockhurst University and MA (ABT) from the School of Journalism, University of Missouri – Columbia.

 

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8:00 AM - 9:15 AM

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Panel discussion and dialogue with Corporate Grantmakers

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Engaging your board in fundraising

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Complex issues affecting major gifts solicitations

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Special events fundraising

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Fundraising in the one-person development shop: making the most of a shoestring budget

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Direct mail fundraising

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