TITLE : Annual giving campaigns
CITY : St. Paul , MN
DATE : Wednesday, May 21, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Jill Dalager Brunner
Director of Annual Giving
College of Saint Benedict

Jill Dalager Brunner, Director of Annual Giving at the College of Saint Benedict, oversees direct mail appeals, electronic solicitations, the phonathon program, and she manages a personal portfolio of donors. Jill has implemented strategies to improve messaging, increase solicitations, and capitalize on donor loyalty, and the college’s Annual Giving revenue has grown by 53% in three years due to her strategic leadership. Fundraising has been a central theme in Jill’s career, ranging from public radio to art museums. She has written grants to support arts in the schools, presented sponsorship packages to businesses for community events funding, and solicited individuals for educational project underwriting. Jill holds a bachelor of arts from the University of North Dakota and a master of arts from the University of Washington.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, May 20, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, May 21, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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