TITLE : Direct mail fundraising
CITY : St. Paul , MN
DATE : Wednesday, May 21, 2008
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.
Speakers for this session:

Diana Morgan
Director of Direct Marketing
Minnesota Medical Foundation

Diana has worked in direct mail/annual giving for over seven years at MMF. She is currently responsible for designing, planning, and implementing direct mail and phone solicitation programs for the departments, institutes, and centers in the Academic Health Center at the University of Minnesota, including an annual fund campaign for Medical School alumni, a grateful patient direct mail program, and a comprehensive acquisition and donor retention program for the University of Minnesota Cancer Center. Her objectives are to expand the donor base, develop and increase donor affinity, and move donors up the giving pyramid to major gift levels. She focuses on identifying strategic audiences, analyzing giving patterns, and developing segmentation plans and design and packaging elements that successfully motivate people to make gifts. She is a member of the Twin Cities Direct Mail Roundtable.

Brent Voight
President
i4 Direct

Brent has worked for the last 8 years at The Salvation Army, but is just starting his own direct marketing firm focused on helping nonprofits achieve a sucessful direct marketing strategy. At The Salvation Army, Brent managesd 22 separate direct mail campaigns which raised $8.6 million in 2007--a 40% increase over results from five years ago, when Brent first started working with direct mail. He presents to Boards and staff annually on the effectiveness and strategy of direct marketing as a fundraising, marketing and advertising tool. An active member of the Association for Fundraising Professionals, Brent regularly consults with direct marketing vendors on strategic direction and finding new methods to identify and capture untapped pockets of money through direct mail and data analytics. Brent will be taking the test in August for his CFRE certification.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, May 20, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, May 21, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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