TITLE : Annual giving campaigns
CITY : Winston-Salem , NC
DATE : Thursday, April 10, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : $ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. Your annual fund also contains a valuable pool of supporters from which major donors will emerge. In order to take advantage of your annual fund, you need to develop a robust campaign that will reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.
Speakers for this session:

Camille Berry
Executive Director
Durham Central Park, Inc.

Camille Berry joined Durham Central Park, Inc. as its executive director in December 2005. Since that time, she has more than doubled the amount that the organization has received during its annual campaign. Through her instituted fundraising model, Camille has proven that the familiar worthy cause advocated by familiar people leads donors to give and to give more. Camille is an alumna of Wellesley College and a non-profit veteran of over 17 years. In 2005, Camille was voted by her peers as the Triangle United Way Loaned Executive of the Year. In that capacity, she coordinated four corporate workplace giving campaigns that raised more than $4 million, with each corporation exceeding its goal because peers asked peers to give to a well-known and respected cause.

Valeska Wittek
Director of Development & Marketing
Boys & Girls Clubs

Valeska Wittek has been working for the Boys & Girls Clubs, Raleigh, NC since 2005. In her role as director of development and marketing, Valeska develops, implements and manages all phases of the organization`s fund development and communication strategies to meet the established financial goals and strategic growth plan. She successfully led the first $1,000,000 annual campaign and has raised since then significant funds which led to the opening of two Boys & Girls Clubs within one fiscal year. Valeska holds a B.A. in Foreign Language and Bilingual Studies from Englisches Institut, Heidelberg, Germany and a M.S. in Parks, Recreation and Tourism Management from NC State University. Valeska is also the author of the book “Take Stock of Your Assets: Assessing Motivational Experiences and Behaviors of Museum Volunteers and Members” published by Dr. Müller Verlag, Saarbrücken, Germany, and she teaches in the Child Development Program at Peace College, Raleigh, NC.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Wednesday, April 09, 2008

Seminar TitleTimePrice
Breakfast
Prior to panel discussion, participants and experts become acquainted over a continental breakfast
8:00 AM - 9:00 AM$ 0.00 
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:00 PM - 1:00 PM$ 0.00 
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Thursday, April 10, 2008

Seminar TitleTimePrice
Breakfast
Participants registered for the first session become acquainted over a continental breakfast
7:00 AM - 8:00 AM$ 0.00 
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Networking break
Participants registered for the next session are served mid-morning refreshments
10:00 AM - 10:30 AM$ 0.00 
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Lunch
Participants and experts registered for the next session make new contacts over lunch
12:30 PM - 1:30 PM$ 0.00 
Planned giving1:30 PM - 3:00 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Networking break
Mid-afternoon refreshments are served to attendees registered for the next session
3:00 PM - 3:30 PM$ 0.00 
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


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