TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Dallas , TX
DATE : Tuesday, October 02, 2007
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for this session:

James Mueller
President
James Mueller & Associates


During his 30 year career in the field, Jim has served institutions in higher education, health care, and social services, including senior executive positions at Advocate Health Care, Cornell University, Goodwill Industries, the Lake Forest Graduate School of Management, and Northwestern University. While Vice President for Enterprise Advancement at Lake Forest Graduate School of Management, he worked with the president in identifying and developing corporate partnerships. Following that, as Executive Director of Goodwill Industries, he  cultivated several local and national companies, including Sun MicroSystems and CVS, to identify funding-training-employment partnerships that would serve the needs of the community, while bringing recognition to these companies for their contributions. Then as COO at Grenzebach Glier & Associates he was involved with the firm’s work in co-branding counsel with clients. Jim serves on the Board of the National Family Caregivers Association, is a member of the Association of Fundraising Professionals, is a mentor with Boards in Action! Leadership Academy of the Community Foundation of Broward’s Nonprofit Resource Center, and is a consultant in good standing with the Robert S. Hartman Institute.

Caroline Wall
Manager, Cause Marketing
Susan G. Komen for the Cure


After joining Komen in 1996, Caroline moved to the Cause Related Marketing Department in January 2004 as a Cause Related Marketing Manager.  In this position she is responsible for leading development and safekeeping of productive relationships with the organization’s major corporate partners and their cause-related marketing programs.  This includes managing program development and implementation and ensuring attainment of both partner and Komen objectives in programs.  In addition, Caroline plays a key role in the budgeting and strategic planning of the Cause Marketing Department. Prior to joining Komen, Caroline worked at the non-profit Trees of Hope in Houston, TX.  She earned a Bachelor of Business Administration from the University of Texas at Austin.
Speakers for this session will be announced shortly.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, October 02, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, October 03, 2007

Seminar TitleTimePrice
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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