TITLE : Cause marketing: building profitable relationships with corporate partners
CITY : Houston , TX
DATE : Thursday, October 04, 2007
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Cause marketing: building profitable relationships with corporate partners

Cause marketing is defined as a corporate/nonprofit partnership that aligns the power of a company's brand, marketing and people with a nonprofit's cause, brand and assets. Companies spend well over $1.4 billion annually on cause marketing, and it provides over $4 billion of support for charitable causes.  This seminar will show you how to take advantage of this growing form of corporate support, and turn your nonprofit into a synonym for a particular  cause.

This session is intended as a follow-on to the corporate sponsorship seminar, and will cover the following topics:
  • Cause marketing 101: understand the differences between corporate sponsorship and cause related marketing
  • Packaging your assets: analyze what you have and what you need to make your organization attractive to corporate partners
  • Researching potential partners: establish a strategic fit between your organization's mission and the mission of your corporate partner
  • Managing the partnership: know the core elements of a cause marketing management plan
  • Evaluating the partnership: set outcomes so that you and your corporate partner both benefit from the arrangement
Seminar attendees will come away with focused and creative strategies to capture a corporation's imagination while ensuring that their own organizations get much needed corporate support.

Speakers for  this session:

Amelia Ribnick Kleiman
President
Ark Consulting


Founder of ARK Consulting, Amelia Ribnick Kleiman has over 20+ years of business, legal, and non-profit expertise. Prior to starting ARK Consulting, Amelia served as the Executive Director of the Houston Jewish Community Foundation. During her 8 year tenure, the Foundation's assets and commitments grew from $7.5 million to over $45 million. Amelia also served as Assistant Director of Development for the Houston Zoo, directly responsible for among other areas, major gifts, planned giving, donor relations, foundations, and corporate giving.  A third-generation native Houstonian, Amelia received a B.A. from the University of Denver, and her law degree and M.B.A. from the University of Houston.  Prior to moving to the non-profit arena in 1991, Amelia provided legal counsel and business advice to a broad spectrum of clients, including individuals, family-owned businesses, and corporations. Amelia currently serves in leadership roles for AFP - Houston Chapter, Women's B & P Connections, and the Greater Houston Grantmakers' Forum.  A member of the State Bar of Texas, Amelia is also active with the Planned Giving Council of Houston.  In addition to her professional affiliations, Amelia is an active volunteer with numerous non-profits, including the University of Denver, University of Houston Law Center, Hadassah, JCC of Houston, and the Jewish Federation of Greater Houston, among others.

Sean D. Carter
Director of Development
The Houston Museum of Natural Science

Sean has worked in the non-profit development field for fourteen years, starting his career strictly by chance after serving as Student Body President of Louisiana State University and being thrust into the Student Alumni Association Development Office. Sean joined the development team at the Houston Museum of Natural Science, the third most attended museum in the country, after working as a private fundraising consultant for five years. Sean's focus of fundraising has included mental health and social service organizations, youth and education programs, as well as cancer and HIV-related services.  Sean served as the Executive Director of Body Positive Wellness Center, the Senior Program Director of Development/Special Events for the Downtown YMCA as well as the Director of Development for the Montrose Counseling Center.  He is a member of the Association of Fundraising Professionals, National Planned Giving Council and is a graduate of Leadership Houston (Class XIX). Sean has served as on officer and board member on the boards of numerous non-profit organizations. Sean has also founded several charity organizations and funds including the L. Bowen Assistance Fund and the Mary Margaret and Dylan Carter Scholarship Fund. Sean is past recipient of the "Houston's Outstanding Fundraiser Award" in the Angle Media Texas Round-Up Awards, and was named Houston's Most Valuable Volunteer by "Up and Out Publications."

Maureen Carlson
Principal
Caliber Sales & Marketing


Maureen has extensive experience and a successful track record in corporate alignment strategy, corporate sponsorship strategy and sales, cause-related marketing, grassroots marketing and cause branding. In 2000, after several years in the for-profit marketing sector, Maureen joined City of Hope and founded their cause-related marketing department. In her tenure at City of Hope, Maureen created several high-profile corporate cause marketing campaigns with corporations such as Staples, Dreyer’s, PaperMate, Kellogg’s, McDonald’s, Universal Music Group and Safeway.  She eventually earned a Silver Halo Award for the campaign she created with 3M’s Super Sticky Notes brand. Additionally, Maureen co-founded the Cancer Research Alliance (CRA), a consortium of 13 of the nation’s top comprehensive cancer centers.  The alliance was formed for the purpose of uniting regional healthcare brands to partner nationally with corporations on dynamic cause marketing campaigns. In 2007, Maureen launched her own sales and marketing consulting business, Caliber Sales & Marketing, focusing on creating effective, integrated marketing campaigns for clients in both the non-profit and for-profit sectors.
Speakers for this session:

Ori klein

asdf asdfadsf asdf asdf adsfadsfad sfasdfas df adsf a sdf asdf as df asdf asd f asdf asdfasdf

Senthil kumar
PA
Locust

this is my bio this is my bio this is my bio this is my bio this is my biothis is my bio this is my bio this is my bio this is my bio this is my bio

 

Click on any seminar title or the arrow on the right side to learn more about that seminar

  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Thursday, October 04, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More

Friday, October 05, 2007

Seminar TitleTimePrice
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

Register Now
How many people do you wish to register?