TITLE : Special events fundraising
CITY : Dallas , TX
DATE : Wednesday, October 03, 2007
TIME : 8:00 AM - 10:00 AM
PRICE : $ 55.00
Special events fundraising


One of the best ways to educate the public about your nonprofit, recruit volunteers and solicit donors face-to-face is to hold a special event. This event could be related to the mission of your organization, or just an event like a blood drive, art showing or a concert that you organize.
Topics we will cover include:
  •  Is a special event right for your organization? A look at the pros and cons of planning award receptions, sports tournaments, auctions, and other fund-raising events
  •  How much money should your event make? Revenue considerations for a nonprofit event
  •  Should you underwrite the event? Understanding the strings attached to corporate sponsorship
  •  How should you market your event? Segmenting and positioning yourself for your target market
Attendees will walk out with key insights on whether a special event is feasible, and how to make it a roaring success.  This session is intended for intermediate to advanced fundraisers.

Speakers for this session:

Patti Reakes-Collins
Marketing Development Director
Camp Fire USA West Texas Council


Patti has 15 years of experience working in the special events arena in the Permian Basin area. She learned early on that raising money from individual donors and corporate givers involved having a cause. Her initial training was as a PTA President where she was responsible for raising funds through special events for school play ground equipment and other school needs.  After serving as a volunteer, she became the Newspapers In Education Manager for the local newspaper. During her time at the newspaper, Patti led the effort to expand the giving base and expanded its fundraising program by increasing the giving pool from $7,000 to $70,000 in three years through overseeing a variety of special events in the area. She is currently employed in a newly created position as the Marketing Development Director for Camp Fire USA West Texas Council, and is responsible for all the fundraising and donor relations. Patti is also engaged in planning and implementing a signature special event and is heading Camp Fire USA's campaign to raise awareness and support for special programs in the West Texas Council.

Molly Snow
Director, Development
Event 360


Molly Snow is an expert in the area of large-scale fundraising event planning and production. She planned some of the most successful, largest attended, largest grossing, multi-day fundraising events in history.  She has produced events in five countries, including the U.S.  Molly has worked with clients and vendors from all over the world and brings a creative approach to planning and extensive knowledge of event execution as a result of her experience.  She has produced, staffed or volunteered for dozens of athletic fundraising events and has been participant herself, raising over $15,000 for various organizations in the last several years. Molly currently serves the Director of Development at Event 360.  As part of the Development team, she has worked with both National and local level Non-profit organizations.  The focus of her work within the development department is to help clients define and develop new event concepts to help achieve their mission.   Molly has also worked as a consultant with several organizations on their fundraising strategies, event planning & production practices, participant recruitment efforts, and budget structure.

Kathy P. MacNaughton, CFRE
Consultant, President
Kathy P. MacNaughton & Associates, LLC

Kathy began her development career with Judson Montessori School in 1988, and eight years later established her own consulting firm.  Kathy specializes in providing counsel to small to medium nonprofits looking for personalized and professional special event fundraising consultation.  Kathy is able to draw from her years as an independent special events manager, professionally coordinating 30 fundraising events that netted over $2.2 million.  In addition, she has trained and coached 1,500+ volunteers and staff members in complex, overlapping projects. Now, as a key consultant to management teams, Kathy advises nonprofits and volunteers on event formation, feasibility studies, best practices and fundraising efficiency. Kathy works closely with fundraising leadership to align their goals and mission with the needs of sponsors and donors to promote mutual growth and benefit to all stakeholders.  Kathy is an experienced trainer of skills, methods and proven systems that can help prepare teams for the unique challenges of special event fundraising. Kathy has worked on a diverse range of special events, including a Summit on Microfinance in the U.S.; a dinner theatre event benefiting families of domestic violence; a celebrity waiter dinner and a city-wide festival for nonprofit organizations serving children with special needs; and many auctions and benefits for wildlife, education, the arts and the homeless.

Sherri E. Ramstedt
Marketing Director
National Gavel Fundraising Consultants and Auctioneers


Sherri Ramstedt is an 18 year veteran of the event industry. She began her career in the four star/four diamond hotel business working in logistics with sales and catering staffs. She then embarked on the world of non-profit event planning and fundraising. She has worked for local, state and national organizations producing training sessions and annual conferences. She has also run her own business as a professional non-profit fundraiser including Wedding, Baby and Restaurant expos to help raise funds for local schools, Chambers of Commerce, Breast Cancer and the troops in Iraq. Sherri holds a Bachelor of Journalism and a Certificate of Events and Meeting Planning from the University of Texas at Austin. She is a graduate of the North Georgia School of Auctioneering, a Certified Meeting Professional, Associate Auctioneer for the state of Texas and a National Auctioneers Association Benefit Auction Specialist.
Speakers for this session will be announced shortly.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, October 02, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, October 03, 2007

Seminar TitleTimePrice
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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