TITLE : Direct mail fundraising
CITY : Chicagoa1 , UK
DATE : Wednesday, November 05, 2008
TIME : 8:00 AM - 10:00 AM
PRICE : £ 55.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels. 

Speakers for this session:

Fran Caan
Annual Fund Coordinator
Midwest Palliative & Hospice CareCenter


In her current position as Annual Fund Coordinator, Fran is responsible for coordinating memorial plaque requests and donor recognition and stewardship events in addition to overseeing all logistics pertaining to year- end and spring appeals. She conducts in-service training sessions to 300+ clinical staff members to ensure that the clinical staff is familiar with the organization's stewardship efforts.  Previously, Fran Caan was the Director of Marketing and Assistant Director of Development at the C.G. Jung Institute of Chicago.  She earned her Bachelors degree from Boston College.

Carolyn Saxton
Executive Director
Lubeznik Center for the Arts


Carolyn Saxton has been Executive Director of the Lubeznik Center in Michigan City, Indiana since 2005. Prior to her current position, she headed up the Oak Park-River Forest Community
Foundation in Oak Park, IL, taking that organization from $250,000 to $10 million in assets.  While managing the Foundation, for 14 years she simultaneously served as Executive Director of the Community Chest of Oak Park and River Forest. She has over 24 years of not-for-profit administrative experience in a variety of social service and grantmaking organizations.

Jennifer A. Hodge Jerzyk
Resource Development Director
Bridge Communities, Inc.


Jennifer Hodge Jerzyk brings over eight years of development experience working for small to mid-sized human service agencies in the Chicago area.  She has worked in the field of direct mail marketing for over 15 years.  She holds a Masters in Management degree from Northwestern University.

Breakfast menu

The menu for this session is a Continental Breakfast consisting of:
  • Assorted homemade breakfast pastries and sliced bagels, cream cheese, Dickinson's preserves and whipped butter
  • Fresh fruit salad
  • Fresh squeezed orange and grapefruit juice
  • Regular and decaffeinated coffee and tea
Speakers for this session:

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Break fast -Networking Session Short Description

7:00 AM - 8:00 AM

Wednesday November 05, 2008New Track 1
Direct mail fundraising

8:00 AM - 10:00 AM

£ 55.00

Beginner
Special event fundraising

11:00 AM - 12:30 PM

£ 55.00

 Intermediate
Friday November 07, 2008New Track 2
testing new summit

10:00 AM-11:00 AM

£ 8878.00

 Beginner
Friday November 07, 2008New Track 1
Planned giving

3:30 PM - 5:00 PM

£ 55.00

 Advanced
Saturday November 08, 2008New Track 2
Annual giving campaigns

1:30 PM - 3:00 PM

£ 55.00

Advanced
Saturday November 08, 2008New Track 1
Engaging your board in fundraising

8:00 AM - 10:00 AM

£ 55.00

Intermediate
Capital campaigns

1:30 PM - 3:00 PM

£ 55.00

Intermediate
Major gifts fundraising

3:30 PM - 5:00 PM

£ 55.00

Intermediate
Sunday November 09, 2008New Track 1
Grantmaking as partnership: going beyond the dollars

5:30 PM - 7:30 PM

£ 75.00

Intermediate
Tuesday November 11, 2008New Track 1
Proposal writing

10:30 AM - 12:30 PM

£ 55.00

 Beginner
Saturday November 15, 2008New Track 5
Test222

10:00 AM - 12:00 PM

£ 100.00

Beginner
Saturday November 15, 2008New Track 3
title1

10:00 AM-11:00 AM

£ 98789.00

 Beginner


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