TITLE : Annual giving campaigns
CITY : Chicagoa1 , UK
DATE : Saturday, November 08, 2008
TIME : 1:30 PM - 3:00 PM
PRICE : £ 55.00
Annual giving campaigns

Ask any fundraiser and they'll tell you that the annual fund is the foundation for all other fundraising efforts. Though these campaigns tend to bring in smaller donations, they frequently reach a larger number of donors than many other approaches. This creates a pool of supporters from which major donors will emerge. In order to take advantage of this, you need to develop a robust annual campaign in order to reach every potential donor - both large and small.

Topics we will cover include:
  • Building a constituent base by focusing on donors' wants, needs and interests
  • How to make a compelling case for annual support
  • Creative ways to match institutional needs with donor interests
  •  Effective solicitation strategies 
  •  Established ways to measure results
Attendees will walk out with new approaches to (i) better understand donors, (ii) segment donors, (iii) communicate to donors, and (iv) match available fundraising vehicles to donor interests. This session is intended for intermediate to advanced fundraisers.

Speakers for this session:

Barbara Talisman
President
Talisman Associates, Inc


Since 1988, Barbara has worked with numerous organizations to build their capacity to raise more money and diversify their revenue sources.  Her expertise ranges from corporate sponsorships and special events to board development and major gift solicitation as well as volunteer and staff development and training. Barbara teaches a variety of fundraising topics and has been a guest speaker at conferences throughout the United States, Canada, the U.K. and Australia. In 2003, Barbara received the President’s Award from the AFP Chicago Chapter for outstanding service to the chapter and fundraising profession. She also serves on a number of AFP committees and is proud to be a member of the Chicago chapter of AFP.

Julie A. Morrone
Associate, Individual Giving and Special Events
American Association of Nurse Anesthetists Foundation


Julie brings over ten years of development experience to her current role. Julie holds a MS degree from Roosevelt University in Marketing Communications and a BS degree from Loyola University (formally Mundelein College) both located in Chicago.  She has experience in developing a successful annual giving campaign for the AANA Foundation by using direct mail, telemarketing campaigns, special events and email.  Under her direction, the AANA Foundation achieved its fiscal year 2006 goal and exceeded the goal by 22%. Throughout her philanthropic career, Julie has been actively involved in several organizations such as Children’s Memorial Hospital and Leukemia and Lymphoma Society serving on the board, participating in many events and working on several committees.  Her latest activity is volunteering for the Big Sky Kids, a children’s cancer camp located in Montana. 

Paula J. Endress, CFRE
Director of Development
St. Bede Abbey and Academy


Paula coordinates the annual and capital campaign for a Benedictine monastery and college prep school in existence since 1890. Annually she and her staff raise $1.2 million to support the two organizations. She has worked in development for non-profits for the past 15 years and has a B.A. degree in Journalism from Northern Illinois University. Active in her community, Paula serves as a member of the Board of Trustees for Illinois Valley Community College and serves on the planning committee for the Benedictine Development Symposium to be held in August, 2007.

Kimberly R. Gosell, CFRE
Associate Vice President for Advancement
Roosevelt University


Kimberly is Associate Vice President for Advancement at Roosevelt University, a metropolitan university of 7,200 students on two campuses, one in downtown Chicago and the other in  Northwest suburban Schaumburg, Ill.  With over 10 years of experience in resource development in non-profits and higher education, Kimberly is Roosevelt’s chief development officer within the University's Division of Institutional Advancement.  She manages the development team of front line fundraisers and program officers, oversees and implements college-based fundraising efforts in addition to managing the alumni relations. She coordinates strategy with institutional leadership to achieve combined revenue goals in excess of $5M annually. Previously, Kimberly held executive level positions for four grassroot non-profit organizations, specializing in the creation of comprehensive development and public relations operations. She earned her bachelor’s degree from Arizona State University in 1992.

Lunch menu

The menu for this session consists of an upscale lunch buffet offering the following:
  • Choice of  gourmet sandwiches including: Goat cheese with roasted portobello mushroom and grilled radicchio, Veggie tuna salad with fresh dill and garden sprouts, White bean Hummus with garlic aioli & watercress, Roasted turkey breast with cranberry mango chutney and organic field greens
  • Tossed green salad with light raspberry vinaigrette
  • French potato salad
  • Assorted homemade cookies
  • Spring water, snapple or soda
Speakers for this session:

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