TITLE : Direct mail fundraising
CITY : Dallas , TX
DATE : Wednesday, October 03, 2007
TIME : 3:30 PM - 5:00 PM
PRICE : $ 55.00
Direct mail fundraising

Do pledge drives represent the bulk of your fundraising efforts? It’s time to consider more effective, more affordable direct mail campaigns. Done correctly, a direct mail campaign can be your most cost-effective and productive fundraising tool.  On the other hand, if you miss the mark, your direct mail campaign could flounder or even hurt your reputation amongst your target donors. You need to develop a long-term plan for your direct mail campaign that can help you attract donors, retain donors and build relationships.

Topics we will cover include:
  •  Mastering the what, where and how of direct mail
  •  Integrating direct mail with your annual campaign
  •  Using direct mail to grow your donor base and increase the size of average gifts
  •  The value of direct mail in identifying and cultivating major donors on your mailing list
This session will ground you in the fundamentals of direct mail fundraising and give you a solid plan as well as usable tools to develop your own comprehensive direct mail program.  It is intended for fundraisers of all levels.

Speakers for this session:

Barbara Ann Roy
Development Consultant


Barbara Ann has thirty years experience in fundraising and development ranging from federal and state funded organizations, where fundraising was predominately grant writing to  privately funded organizations supported by special events, annual funds, foundation and corporate grants and fees. At the Center for Nonprofit Management Dallas, Barbara Ann teaches classes in Calendaring Development Efforts, Donor Communication Plans, Data Management Softwares and presently, team teaches the Funds Development section of the Nonprofit Administration Certificate Program being offered by the Center in cooperation with Brookhaven College. Since moving to Dallas from New England, Barbara Ann has served as the Director of Adult Education for the American Indian Center, Associate Executive Director for Girl's Inc, and Management Information Systems Director for Planned Parenthood. She is currently working on a handbook which combines calendars, deadlines and systems to build and support a strong development effort.  Recently, she has returned from summering in New England where she assisted small arts and historical societies expand their appeal to the tourist industry.
Speakers for this session will be announced shortly.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, October 02, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, October 03, 2007

Seminar TitleTimePrice
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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