TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Houston , TX
DATE : Friday, October 05, 2007
TIME : 9:00 AM - 12:30 PM
PRICE : $ 95.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speaker for this session:

Kim Young
Principal
the forest & the trees - social currency marketing


As a communications and marketing professional for almost 30 years, Kim Young has used a variety of tools to help companies and nonprofit organizations build ongoing relationships with customers, donors, members and community stakeholders. In 2004, she combined her experience and passion for evolving online technology and started the forest & the trees to help organizations realize sustainable growth by turning connections into conversations, and relationships into partnerships. Kim has provided marketing, membership-building and fundraising and earned income development guidance to various nonprofit organizations. In the for-profit sector, she served in senior communications and marketing positions with companies including Bank of Amercia and Deloitte & Touche, and was an award-winning reporter for regional and national publications, including Advertising Age and ADWEEK. Kim has served as a course instructor for the Dallas Center for Nonprofit Management and Brookhaven College Nonprofit Management Certificate Program since it began in 2004. She completed Stanford University’s Center for Social Innovation’s Nonprofit Management Institute in 2006, and she is a member of Net Impact.
Speakers for this session:

Ori klein

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Thursday, October 04, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More

Friday, October 05, 2007

Seminar TitleTimePrice
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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