TITLE : Online fundraising: harnessing technology to build and maintain relationships
CITY : Boston , MA
DATE : Wednesday, December 05, 2007
TIME : 9:00 AM - 12:30 PM
PRICE : $ 95.00
Online fundraising: harnessing technology to build and maintain relationships

With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, volunteers and supporters.  An online presence consists of much more than a "Donate Now" button on your website.  You can now use technology to run special events, promote a planned giving program, recruit and retain volunteers, manage donor data, and much more.  In addition, the internet offers a valuable way to market your nonprofit if you know how to use your website effectively.

This session will explore the following topics:
  • Promoting your organization online: use email campaigns and E-newsletters to reach new and existing supporters of your organization
  • Electronic prospect research: use the internet to uncover rich data sources and build profiles of top prospects
  • Online donor recruitment: use website appeals to create donor interest
  • Online donor renewal: use online renewals to lower costs and increase response rates
  • Volunteer mobilization: use the web to build strong relationships with your volunteers
  • Donor management systems: use donor management systems to keep in touch with, and reach out to, record numbers of donors
  • Online event management: use software to plan, market, and coordinate your events
Attendees will walk away wondering why they have not made greater use of technology until now.

Speakers for this session:

Jon Carson
Chairman and CEO
cMarket Inc.

Jon Carson is the Chairman and CEO of cMarket, Inc., the leading provider of online auction fundraising services based in Cambridge, MA. Under Jon’s direction cMarket has formed relationships with local and national nonprofit organizations including the Muscular Dystrophy Association, United Way and Junior Achievement. Prior to cMarket, Jon established the Family Education Network; an Internet based company that offers schools the opportunity to develop a web presence, and provides an informational portal for teachers, students, parents and staff. He produced partnerships with America Online, the National PTA, AT&T, Microsoft, Harcourt and Reading is Fundamental. Jon is dedicated to building cross sector partnerships between public and private organizations to encourage participation in businesses that benefit change. He currently serves on the board for the e-Philanthropy Foundation and NetImpact. Jon received a Bachelors Degree from Babson College and earned a Masters Degree in Public and Private Management from Yale University.

Bob Evans
Regional Director North East
Convio

Bob Evans, ePMT Regional Director NorthEast Convio, Inc. With more than 20 years experience, Bob has served in various sales leadership positions for technology companies. At Convio, Bob draws from the company’s experience of working with more than 1200 nonprofits and individual-supported organizations which include American Cancer Society, St. Francis House, Fenway Community Health, Project Bread, Adventures for Wish Kids and many more. His mission is to help each group optimize its use of online technology to: boost fundraising and participation; enhance stewardship; increase visitors, event attendees, membership and renewals; reach new supporters and cultivate strong relationships; and more. Prior to joining Convio, Bob was Eastern Region VP of sales at CareerBuilder.com and helped organizations strategically incorporate the use of the Internet for recruitment purposes. Bob also worked in the telecommunications and hardware/software business helping organizations build IT infrastructure.

Stephen Rockwell
Practice Leader - Technology and Strategy
Management Consulting Services

Stephen Rockwell is currently responsible for the Networked Nonprofit, a new initiative which aims to increase the overall use of emerging internet technologies to advance the effectivness of nonprofits. An experienced consultant, Steve founded and managed a nonprofit technology consulting practice at United Way of Southeastern Pennsylvania in Philadelphia. Significant projects included working with corporate partners, government, and community organizations to build the first wireless neighborhood networks in the country, providing internet connection to the low-income communities. Steve received a BS in policy analysis and management from Cornell University, an MBA from the MIT Sloan School of Management, and an MPA from Harvard University’s John F. Kennedy School of Government. His MIT thesis examined the critical factors for nonprofit adoption of technology including online fundraising, CRM, and Web 2.0 technologies.

Frank White
Editorial Director, Alumni Affairs and Development
Harvard University

With a communications career spanning more than four decades, Frank White has experience with various media, including radio, television, print, and the World Wide Web. A member of the Harvard College Class of 1966, White concentrated in Social Studies, an interdisciplinary honors program, and graduated magna cum laude. He was elected to Phi Beta Kappa, and attended Oxford University on a Rhodes Scholarship, earning an MPhil in Politics in 1969. He is the author or co-author of six books, ranging in subject matter from space exploration to climate change. He is currently Editorial Director, Alumni Affairs and Communications, Harvard University. He also teaches "Principles and Practices of Fundraising" and "Development Communications" in the Harvard Extension School, where he received the Fussa Distinguished Teaching Award in 2001.

 

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  • Networking Sessions
  • Afternoon Seminars
  • Morning Seminars

Tuesday, December 04, 2007

Seminar TitleTimePrice
Panel discussion and dialogue with Grantmakers9:00 AM - 12:00 PM$ 95.00More
Finding Funders: the art of successful research1:00 PM - 3:00 PM$ 55.00More
Proposal writing1:00 PM - 3:00 PM$ 55.00More
Exploring the world of corporate sponsorship 1:00 PM - 3:00 PM$ 55.00More
How to build a successful relationship with grantmakers 3:30 PM - 5:00 PM$ 55.00More
Winning proposals: a tour of four successful case studies 3:30 PM - 5:00 PM$ 55.00More
Cause marketing: building profitable relationships with corporate partners 3:30 PM - 5:00 PM$ 55.00More

Wednesday, December 05, 2007

Seminar TitleTimePrice
Engaging your board8:00 AM - 10:00 AM$ 55.00More
Special events fundraising8:00 AM - 10:00 AM$ 55.00More
Online fundraising: harnessing technology to build and maintain relationships9:00 AM - 12:30 PM$ 95.00More
Major gifts fundraising10:30 AM - 12:30 PM$ 55.00More
Annual giving campaigns1:30 PM - 3:00 PM$ 55.00More
Fundraising in the one-person development shop: making the most of a shoestring budget1:30 PM - 5:00 PM$ 95.00More
Direct mail fundraising3:30 PM - 5:00 PM$ 55.00More
Capital campaigns3:30 PM - 5:00 PM$ 55.00More


Click on any seminar title or the arrow on the right side to learn more about that seminar

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